The Unusual World of Virtual Influencers

August 16th, 2018 If you thought social media was blurring the line what's real and whats not- wait till you hear about the new crop…

Affable Weekly Insights- 16th July 2018

July 18th, 2018 We crunched data on Instagram for Singapore Influencers and here are some insights that you may find useful: Brand With…

Affable Weekly Insights 2 July- 9 July

July 6th, 2018 We crunched data on Instagram for Singapore Influencers and here are some insights that you may find useful: Brand With…

Why Buying Instagram Followers Is A Bad Idea

July 5th, 2018 Buying followers to make yourself seem popular, whether you're a brand or an influencer, is tempting and it's not very…

6 Types of Instagram Influencer Campaigns To Add To Your Strategy

July 4th, 2018 While we hear a lot of chatter about why influencer marketing is important in the digital marketing climate, it's not often…

Is B2B Influencer Marketing A Good Idea?

July 2nd, 2018 Like most people, we held an opinion that influencer marketing was better suited for B2C businesses and boy, were we…

Nike Takes Top Spot In Cannes New Social & Influencer Category

June 27th, 2018 For about 70 years, the Cannes Lions festival laid out a red carpet for medias A-listers-  Facebook COO Sheryl Sandberg, …

All About Instagram’s Newest Feature: IGTV

June 25th, 2018 In response to the dramatic rise in popularity of video content on social media, Instagram has launched a long-form video feature…

Scoot Emerges The Winner in The Daryl Yow Controversy!

June 21st, 2018 One influencers' scandal is another brand's campaign! Scoot has jumped into the Daryl Yow plagiarism controversy brewing in Singapore by indirectly…

Unilever To Cut Ties With Influencers Who Buy Fake Followers

June 21st, 2018 A large number of followers is one of the factors needed to be a popular influencer but with Instagram's ever-changing algorithm,…