10 Trends To Ace Your 2023 Influencer Marketing Goals

Editorial Team
December 20, 2022
min read
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LIVE NOW! 2023 Influencer Marketing Predictions Report 

As 2022 winds down, now is a great time to think about how you'd want to create an effective Influencer Marketing strategy for next year—and, equally important, what you should leave behind. With that in mind, we spoke to a handful of digital and social media marketing experts about the 10 Influencer Marketing Trends that will dominate 2023.

Interestingly, some common themes emerged, such as the growing popularity of nano-influencers, dominance of snackable videos, paid boosting, recruiting influencers as affiliates, metaverse, and much more. In this influencer marketing report, you'll also read how brands and consumers will talk more about podcasts with videos in 2023. Not just that, but how live shopping will give rise to new platforms like Pinterest TV and Amazon Live to help you scale the reach of your niche product. 

Our report is based on primary interviews with nearly a dozen industry specialists and digital and social media marketing experts. It is also supplemented by research reports published by other agencies in the past. The exciting perspective shared by the experts is supported by affable.ai's platform data, which has scanned 1M+ influencer profiles to give an insight into how Millennials and Gen Zs are engaging with TikTok, Instagram, Facebook, and YouTube. Also, how influencer posts have escalated on video platforms TikTok and YouTube Shorts. (Results are pretty interesting!). 

We have carefully spotted these trends and predictions to help you put the 2023 influencer marketing strategy in place now.  

Get access to our exclusive influencer marketing report! 

A special thank you to Jason Falls, Vinnie Potestivo, Yuhwen Foong, Neal Schaffer, Neve Fear-Smith, Amar Jacob, Pamela Seow, Gordon Glenister, Lindsey Heppner, and Shenaz Bapooji  who graciously lent their resources and time to bring out this report. 

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