6 Tips to Get Your Brand Noticed by Influencers

HyeonA Kwak
Digital Marketing Intern
August 30, 2021
August 11, 2021
min read

As you know, influencers have a lot of influence over their followers, and the importance of influencer marketing is increasing. To reap these benefits, usually, brands will contact influencers directly first, but what if there's a way to get influencers to contact you directly instead? Here are some tips that you can use to get your brand noticed by influencers! 

1. Share influencer’s content

Usually, after influencers post a post, they will keep a close lookout on the results of the post-analysis. Set notifications on the influencer’s social media feed so that you are the first to share their published content. This will increase the chances for influencers to identify you as a brand and share your content in return.

2. Link influencers’ content to your social media

Powerful online influencers tend to focus on the source of traffic and the type of links being built. When you connect to an influencer's content on your social media or blog, your domain displays in the backlink analysis. This analysis allows influencers to be curious about the context of the link and click Sites. At the same time, if your link starts generating real traffic on your blog, it could be a favor they might want to return!

3. Give influencers something of value

If you would like to advertise for a product or service you offer, provide influencers with free samples, brief descriptions, or a free trial. They will be interested in testing it if you provide them with something that is actually useful. Also, make sure what you offer is exclusive. influencers would be less enthusiastic if they are being offered a free trial that is accessible to everyone. Giving influencers exclusive access to your products or services will encourage them to write reviews and share their experiences, especially those products.

For example, the popular swimsuit brand Sunny Co Clothing offers free red swimsuits to everyone who tags and reposts their brand.

4. Create Social Media Contests

What if running a social media contest could increase social media followers and generate hundreds of leads? In order for your business to succeed online, you need to create potential customers who are moving to sales. One of the most effective ways to do this is to use social media contests or contests.

@inkyco, Australia gift wrapping, and stationery online store run the Instagram contest

@maybelinesim, a parent influencer based in Singapore, participated in the contest and promoted the contest on her Instagram

5. Build a website with a strong presence

Strong website awareness is required to advertise the brand online. If you're a startup, you can start by creating a simple landing page at any time, and if you don't have the money to create an out-of-the-box website, consider free website tools such as WordPress, SquareSpace, and Wix. Build a website to give influencers a chance to learn more about the brand!

6. Attend Influencer’s webinar

Use the opportunity when influencers are hosting webinars, Google Hangouts, or other chances to communicate one-to-one. Attending their online events shows that you have a real interest in them and their work. In addition, these events tend to be exclusive, so influencers will remember you better later.

If you don’t know which influencer to target to use the tips that we shared, reach out to us or sign up for a free demo to find your target influencers!

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