According to a study conducted by SocialPubli.com, micro-influencers deliver 7X more engagement on Instagram than the average generated by mid, macro, and mega-influencers combined. Despite their modest number of followers, micro-influencers have a well-defined niche and strong influence on their followers’ purchasing decisions. For that reason, more and more brands are partnering with micro-influencers instead of big-name celebrities to provide an authentic touch to their audience and tap into niche communities.
The question is: How can brands partner with the right micro-influencers? With the prominent growth in the number of micro-influencers in 2020, finding the right influencers for your marketing campaigns can be a real problem. Affable is one of the best influencer analytics platforms helping brands to make the right decision based on reliable influencer analytics. By using Affable’s Influencer Discovery, we’ve curated for you top micro-influencers in different niches to partner with in Southeast Asia, let’s dive into it now!
With more than half of Instagram users made up of females, Beauty and Fashion is one of the most popular influencer niches on Instagram. Makeup tutorials, product reviews, beauty tips and fancy clothes constantly fill the feed. Beauty & fashion influencers never fail to engage their audience with their useful and creative content.
According to our Instagram influencer analytics, @syahierakhamsan and @nurseryus are the top influencers who attained considerable engagement rates on Instagram (6.5% and 4.6% respectively). While @syahierakhamsan’s popularity lies in her elegant, charming beauty and lovely pictures, @nurseryus grabs the attention of her followers with an artistic IG feed featuring beauty products and beautiful moments in life.
@lifnisanders is another beauty & fashion influencer worth your consideration. Based in Indonesia, she managed to stand out in the crowded beauty space with a beautiful Western look and bold makeup style. She received a high engagement rate of 5.5% with over 40k followers mainly from Indonesia, U.S. and Malaysia.
With the rise of male beauty influencers on social media, brands are also taking this opportunity to scale new markets and bring something different in the crowded beauty industry. If you’re looking for a male beauty & fashion influencer, @lucaseelau is the one for you. He has an aesthetically pleasing Instagram page and a record of working with top brands such as @Zaraman, @calvinklein, @versace.
Unfamiliar with male beauty influencers? Hop over to our latest blog to discover more about the world of male beauty influencers and how brands can collaborate with them to leverage their campaigns!
Inspired by everyday lives and personal interests, lifestyle influencers cover a variety of topics to talk about in their content. This advantage makes lifestyle influencers appealing to a lot of brands as it allows brands to tap into a much more diverse audience compared to other influencer niches.
Lifestyle influencer @veronlin, followed by @weipinnn and @kyemilktea are among the top engaging lifestyle micro-influencers on Instagram. With an incredibly high engagement rate of 7.06%, @veronlin’s secret lies in her gorgeous pictures and regular engagement with her fans. For @weipinnn and @kyemilktea, their Instagram feed comprises a great mix of beauty, fashion, travel. The variety in content earned both of them great engagement rates (more than 6%) with diverse follower-bases from Southeast Asia.
Wondering which male influencers are doing great in the world of lifestyle? Meet @a.helmiy and @brandyontherock. Both have a passion for travel and fitness with high engagement rates, while @a.helmiy focuses more on promoting luxury lifestyle and products.
This year, fitness influencers are on the rise. As health becomes the top priority of many people due to the pandemic, fitness influencers are leading the trend on social media with their fitness workouts. @xenithfitness and @shebakesandlifts are micro-influencers who attracted big following on social media with their home workout videos. @xenithfitness also leveraged the game by playfully engaging his 2 little cute dogs in his workout videos, earning up to 6.26% engagement rate from over 17k followers.
There’s more than one way to stay active during the quarantine. @samcor_ , beautiful dance fitness influencer, recently encouraged Instagrammers to get on their feets with her engaging dance workout videos. With creative video content and stunning pictures, @samcor_ garnered a great engagement rate of 7.71% with audiences tightly focused in the Philippines.
Check out our blogs to look for more Trending Fitness Micro-Influencers in Southeast Asia and 4 Ways To Partner With Fitness Influencers.
With people staying at home in recent months, the spotlight is now on food influencers who are offering cooking tutorials and sharing homemade recipes. Indonesian-based influencer @regunancha is among top food influencers who received impressive engagement rates on Instagram. With stunning home-cooked dishes and detailed cooking guides in her captions, the audiences rewarded her with an engagement rate of 5.27% which is considerably high in this niche.
If you think that delicious food and yummy recipes are all that food influencers share about, you’re going to change your mind! @qinlovesmacaronsss and @rika_dinarjanti are 2 amazing food micro-influencers that deserve our attention with their aesthetic IG feeds moving beyond food content.
@rika_dinarjanti is a coffee lover and usually takes artistic pictures of cafés, while @qinlovesmacaronsss’s content is much more diverse with sponsored posts featuring beauty and fashion brands. Both earn high engagement rates (4.2% and 3.3% respectively) and have diverse follower bases in Southeast Asia.
Parent influencers often provide an authentic touch to the audiences as they’re open to share their honest experiences raising children and give helpful parental advice. This explained why mom bloggers ranked 3rd in their ability to influence purchasing decisions after influencers in the Friends & Family and Food category.
We made a separate blog about top engaging parent influencers in Southeast Asia, which comprises Mom fashion influencers, Cooking mamas, Daddy influencers, etc. Find out more at Top Parent Influencers To Partner With in Southeast Asia.
Video games have seen an increase in popularity amid the COVID-19 as people seek out entertainment options during social distancing. Now, the number of gamers is huge, but the number of people watching game video and live streams is even bigger. Partnering with gaming influencers opens up an opportunity for brands to break into this attractive market and connect with millions of millennials in a genuine way.
@teandpe is a popular Indonesia-based gamer. He had a high engagement rate of 5.28% and a long record of featuring many brands in his posts such as @Tokopedia, @its3second, @welovehonda_id. He also has a Youtube channel whose videos vary a lot from 20k to 200k views. Another gamer worth your consideration is @secretmadtoi, a Professional PUBG Mobile player playing for Team Secret, Malaysia.
He has an incredibly high engagement rate (11%) of over 55k followers mainly focused in Malaysia and Indonesia
Together with male players, female gamers have been growing in popularity. @rinnmoka and @sachiimii are 2 female gamers receiving huge attention from social media. Their Instagram is a beautiful mix of fashion and lifestyle on top of their job as a gamer/livestreamer. Both earn impressive engagement rates (16.8% and 5.9% respectively) and have their own Youtube Channels (Sachi Gomez and Rin Moka)
Check out How brands can collaborate with gaming influencers to level up their campaigns.
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