How De-Influencing Builds Brand Credibility Among Consumers

Editorial Team
April 12, 2023
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De-influencing is the practice of influencers advising their followers to avoid purchasing expensive products that are not useful. This trend has gained momentum in recent months, and it has sparked a heated debate about the effectiveness of influencer marketing and whether it's just a ploy to boost profits.

Some critics argue that de-influencing is another marketing tactic content creators use to increase their trustworthiness and gain followers. On the other hand, supporters of the trend believe that influencers advising their followers against purchasing certain products demonstrates their genuine concern for their followers' well-being. 

Regardless of which side you fall on, the impact of de-influencing on the influencer marketing industry could be significant. Brands can work with influencers who promote de-influencing, especially those who value sustainability or affordability. These brands may prefer to work with influencers willing to speak out against overpriced or wasteful products.

Moreover, the rise of de-influencing could push brands to focus on promoting more sustainable and valuable products to consumers rather than just trying to make a profit, leading to authentic marketing practices that benefit both the brands and the consumers.

De-influencing may be a passing trend or a significant shift towards more ethical marketing strategies. Regardless of the outcome, it is clear that the rise of de-influencing has sparked a much-needed discussion about the role of influencers in the marketing industry. 

Check out our Q1 influencer marketing report 2023 to explore more about de-influencing and similar exciting trends. Access the latest social media updates, learn about top influencers in 2023, and more! 

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