Influencer marketing in Southeast Asia isn't restricted to fashion brands alone. Government and NGO programmes like #WeGotThis and #ClimateActionSG recruit eco-friendly influencers to get the word out about pressing environmental issues.
It has prompted many sustainable businesses in Southeast Asia to collaborate with eco-influencers and encourage consumers to introspect their buying behaviours. In doing so, many businesses focus on building long-term relationships instead of one-off arrangements with influencers to convey the right message to the consumers.
Data-driven influencer marketing solutions like affable.ai help identify the right influencers and support establishing lasting brand-influencer relationships by managing campaigns.
Let's learn about how the top eco-friendly influencers in southeast Asia are building a sustainable future.
Christina Dean is a top eco-fashion influencer based in Hong Kong who promotes sustainable clothing habits.
In one of her Instagram posts, Dean said, "the fashion industry contributes around 10% of global CO2. It's a chilling price to pay for a packed closet."
So, she founded the R Collective store and the Redress NGO to reduce textile waste in fashion industries. Her store presents a line of eco-friendly clothing designed by award-winning eco-conscious designers.
In 2017, she collaborated with the Spanish apparel brand ZARA to organise a fashion drive to recycle unwanted clothes. Being a nano eco-influencer, she talks about sustainable fashion, waste-free clothing, redesigning, etc. and promotes brands like Traid, Bee and Sons, #TOGETHERBRAND, and Bottletop to help her followers practise slow fashion.
British Vogue and Tatler Asia have recognised Dean as a thought leader for devoting 15 years to promoting sustainability in the fashion industry.
Melati and Isabel Wijsen, two Indonesian sisters, work towards building a plastic-free planet. Inspired by leaders like Nelson Mandela and Mahatma Gandhi, they did a hunger strike at the ages of 10 and 12 to get the government to ban single-use plastic in Bali.
After their victory, the young eco-conscious influencers started travelling the world, giving TED Talks and spreading awareness about plastic pollution.
The Wijsen sisters promote eco-friendly stores and brands like Heidi Bassett Blair, Levi's, Acer Indonesia, and Indosole on their social media channels to encourage others to reduce plastic waste. They also founded Bye Bye Plastic Bags and Youthtopia to give voice to young environmental activists and content creators.
"If we could meet with world leaders and speak to them, we would tell them to listen more to the youth, consider us as more than just inspiration. We have bright innovative ideas of how to deal with some of the greatest issues of our time", says Melati Wijsen in an interview with CNN travel.
Samatha Thian embarked on the marine conservation mission while scuba diving. She witnessed how plastic disturbs marine life. Thian founded the Seastainable Co., a social business that provides metal straws in Singapore and Southeast Asia.
To reduce the amount of plastic being washed into oceans, she and her community clean beaches regularly. She also founded the Stride app to help consumers track and reduce their plastic consumption.
Thian is a nano eco-conscious influencer that collaborates with brands like The Body Shop Singapore, Sothys, Re -, NooTrees and many more eco-friendly brands in Singapore to promote plastic-free living.
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