Earlier, health and wellness meant exercising and following tasteless diets. But since the covid-19 pandemic, consumers, especially the millennials and Gen Z, have made it a part of their lifestyle. 70% of the consumers say they actively take steps to improve their health.
Products that help consumers manage fitness, mental health, nutrition, appearance(fashion), medical health, and sleep are winning the health and wellness market.
Seeing this shift in consumer wants and behaviour, several D2C brands like Healthspace, Oziva, and Birchbox, have developed products like meditation apps, multivitamin supplements, organic protein powder etc.
But when it comes to using them, customers often trust those who have used the product and seen some impact after using it. To build this trust, D2C brands resort to health and wellness influencer marketing to connect with niche influencers who can persuade the target audience.
D2C brands leverage influencer content to increase brand awareness and customer reach.
In this article, you'll understand how influencer marketing helps health and wellness brands, its benefits, and how you can run a successful campaign. Above this, we have added case studies on health and wellness influencer marketing and a list of the top content creators in the sector.
Let's get started!
Influencer marketing can help you scale your business and achieve your business goals like brand awareness, better engagement, and increased traffic or sales. Many brands in the health and wellness industry have used this strategy to position themselves at the top.
Here's why health and wellness influencer marketing is crucial for your brand:
1. To educate your audience
Consumers in the health and wellness sector like to gather all the information about a product through reviews, articles, and social media posts. To reach this audience, you can use health and wellness influencers to create educational content giving insights about your product, tutorial videos, or personal opinions on the industry. As a result, the audience sees you as an industry expert and chooses you over competing brands.
For example, Healthspace, an app that helps people meditate and maintain their overall mental health, asked top health influencers to try out the app and share their views with the audience. It allowed the company to target the audience's emotions closely.
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