Here's How Your Brand Can Use BeReal To Be Successful

Let's get 'real' about a few things here. First, your brand doesn't need to be on every social media platform. Second, pineapple has no place on pizza. Nope, not even if you're traveling and want to try something new. Third, your brand belongs on BeReal, and you can crush your marketing goals if you use it correctly.

BeReal is a relatively new kid on the block. Designed to be a new anti-advertising, anti-filters, and no fake followers, it's almost like an anti-Instagram photo-sharing app that's taking the world by storm. As of October 2022, BeReal has over 73 million users worldwide. This is notable because, in April, this number stood at a humble 7.6 million! The way it works is pretty simple. See? 👇
‍

Now, let's get to the meat here. You can't run paid ads; you can't create fancy brand carousel posts or vertical videos (It's BeReal, not BeReel, you know) or have a fancy brand page where you can share your story, your promotions, etc. So, how do you go about it? Let's look at how Chipotle, one of the first adopters of BeReal, marketed itself. This fast-casual Mexican restaurant chain offered a free entrée to the first 100 customers who used the coupon code posted on their BeReal account. Chipotle then reported that that coupon code was gone within 30 minutes! Seeing this success, they followed it with a "BooReal" campaign for Halloween. They encouraged their fans to take a BeReal photo in a costume inside a Chipotle restaurant on the 31st of October to win free burritos for a year!
‍

All in all, very successful marketing done by Chipotle on a platform that isn't every brand's cup of tea.

Kiehl's also joined BeReal shortly after the platform shot into fame. Kiehl's, however, used BeReal to show behind the scenes of the, in their posts brand. Also, they've been using featuring their masco their posts, quite a lot, making the account look less corporate and more ‘human’ (and not just because of the bones, duh.)
‍

‍

So, how can your brand thrive on BeReal?

In my opinion, the key term here is authenticity. This isn't a concept that should just be applicable to BeReal. A study by Forrester states that “71% of US consumers say that they can relate to authentic brands and therefore want to back them, and 70% report that authentic brands give them a “stronger feeling of confidence.” We also see how almost 82% of Gen Z buyers trust brands that use real humans in their content and advertising. So, instead of only putting content that is directly promoting your brand and products/services, be more authentic and ‘human’ with your audience. More conversational. More fun.

Here are some other ways to be successful on BeReal:

• Post more behind-the-scenes (BTS) shots that show what you're working on, what your employees are up to, to build hype for a launch or an announcement, and much more.
• Use it to build a community, especially if Gen Z forms a large chunk of your target market. BeReal is focused on building ‘communities’ over ‘followings’; which is why this is the perfect platform for yoUseJust as Chipotle, use this platform to generate a ton of user-generated content (UGC); which in turn helps you with your marketing and content for social media.
• Just as Chipotle, use this platform to generate a ton of user-generated content (UGC); which in turn helps you with your marketing and content for social media.

BeReal is a treasure trove for brands who can use the platform right, and I'm confident that if your audience is on this platform, BeReal will be a social media platform that will fit perfectly into your marketing strategy.

‍