How To Use Instagram Influencers To Promote Your Big Sale

HyeonA Kwak
Digital Marketing Intern
July 5, 2021
8
min read

Are you one of the millions of brands planning to promote a Big Sale? Influencer Marketing is one of the most popular ways to spread awareness about your event and fuel sales growth. In this blog, we have presented 4 ways to promote your brand’s big sales through Instagram influencers! 

But before we discuss it, let’s first take a look at why you need to partner with influencers!

1. People are spending a lot of time on Instagram

In 2018, Instagram has announced that its active monthly user base has surpassed 1billion and on top of that, in 2019, 500million people are also using Instagram stories daily. This means that if you post on Instagram, people are more likely to notice your brand and engage with you, especially the young generation.

2. The brand can gain more trust from Influencer’s followers

According to research, approximately 63% of users say they trust messages or information from influencers. Having influencers feature your products can help to increase customer trust in your brand as they have an engaging follower base and certain influence in their community.

3. People use Instagram to decide which product or service to use

According to a survey, 80% of users use Instagram to help decide if they’re going to buy something or not. If you post your product through an influencer’s creative way of posting, it will grab user’s attention and convert them to customers. 


Now, we all know the benefits of partnering with Instagram influencers to promote your brand! Let’s dive deeper into how we can do it!

1. Partner with micro-influencers

Micro-influencers are influencers who have followers ranging from 1,000 to 1,000,000 on their social media account. Having a well-niched market and real influencers in their community, micro-influencers have earned for themselves an engaging social media following! Besides, brands will be able to advertise at a lower cost than when partnering with macro-influencers or celebrities. 

Many brands work with various micro-influencers already like Snapask, a mobile app that helps students get personalized learning help from online tutors. It is one of the tech brands that partnered with micro-influencers. @snapasksg partnered with several parenting influencers in Singapore to feature their products such as @princessezyt, @belandbray


2. Partner with multi-channel influencers

Partnering with multi-channel influencers doubles the benefits of influencer marketing as they can promote your brand on different platforms. 

An example comes from JIANHAO TAN. Being a famous Singaporean Youtuber, he also has huge followers on other platforms including Instagram, Facebook, Tiktok, and Twitter. Promoting the mobile game called 新斗罗大陆, he tagged the brand’s Instagram account on his Instagram post, and included the link for people to download the app when he featured it on Facebook!


3. Let the creative juices flow

Creativity is the trait among all the viral marketing campaigns on social media. For any campaign to go viral, it is important for your content to stand out from the rest. Let’s take a look at 2 prime examples below!

The Royal Chaos, a mobile card-based adventure game, made a big shoutout by collaborating with social media influencers @sylsylnoc, @ninatsf, and @qinlovesmacaronsss. They swept their followers off their feet by dressing beautifully to look like characters in the game, and the engagement rates were high as followers were rewarded with a pleasant surprise! 

 

Another example is the epic collaboration of Subaru and American internet personality Zackking. Zack King never fails to grab your attention with his videos digitally edited to look as if he is doing magic. 

In the post promoting Subaru, Zackking did a magic trick in which he created an illusion of a three-piece cut out of a Subaru car then magically replaced it with a real one. The video was stunning and enjoyable to watch as the audience can’t help but hitting the play button several times to see how it actually happened! 

Check out more inspiring campaigns here!

 

4. Utilize Social Commerce’s power

According to Investopedia, “Social commerce is the use of networking websites such as Facebook, Instagram, and Twitter as vehicles to promote and sell products and services.” Unlike earlier times, consumers now have the option to buy products without even leaving the social media app like  Facebook Shops and Instagram Shops.

Pomelo (@pomelofashion) is a good example of using social commerce. They show the product outfit through influencers and customers could take inspiration from those posts. Singapore’s famous lifestyle influencer @mircheley posed with Pomelo’s product where she featured her #barbiexpomelo blazer, allowing Pomelo to tap into her followers’ community of 151k users on Instagram.

Evidently, marketers will have to leverage both influencer marketing and social commerce in their social media marketing strategy! 

In order to launch a successful influencer marketing campaign, it is critical for brands to partner with the right influencers. As engagement is more important than reach to stimulate a purchase, brands should look past vanity metrics like follower count and focus on engagement rates instead. 

After considering their true reach and engagement, the next thing you want to know is if their audience’s demographic matches your target customers. Check out 5 factors to choose the right influencers or contact us today to request a free demo on our platform!

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