It wouldn't be farfetched (at all) to say that influencer marketing has gained popularity faster than any other marketing trend in recent history. And, all for good reasons!
Let's look at some of the stats:
Such numbers are possible as consumers engage with influencers daily (sometimes even multiple times in a day). This level of engagement can help brands promote their products and services to consumers faster and more effectively.
As digital marketers and agency professionals, you need to be on the top of your game with managing influencer marketing for your client brands. Finding the perfect influencers for each brand you work for is the first step, but then comes the challenging part of getting in touch with them and seeking a reply from them so they can collaborate with your client brand.
So, how do you do it? There are two main ways to go about it – you or your team can send a personal message on social media and reach them through email. The ideal way would be to do both, but email is a much more reliable way to go about this. Keep in mind that when you have several influencers you need to reach out to, using a tool like Affable.ai can save you and your team substantial time and effort. You will be able to send bulk emails to all the influencers you need to reach out to at once! Now, when drafting the message or email that you want to send, remember that influencers receive so many DMs daily that your message might get lost. They also receive dozens of emails every day. So, you need to cut the noise by writing a message or email that catches their attention.
We've put together a list of the best strategies you can use to write influencer outreach emails. To further help you, we've also included a sample influencer email template for various situations you may come across:
With the above points in mind, you are all set to start drafting your influencer outreach emails, but to help you further, here are some templates that can help get you started…
A few influencer outreach templates to make your life easy:
Example #1: The First Email
The first email is to figure out the influencer's interest in collaborating with you. In this email, state the purpose and make it clear that collaboration is mutually beneficial. Take a look at this example:
Example #2: Seeking a Long-Term, Brand Ambassador-Style Relationship
If you need the influencer to work with you for the long term, follow this example:
Example #3. A Product Sneak Peek or a Release of a New Feature
Influencers can create a great buzz online on your sneak peeks and your latest features. This example is perfect for your prospective influencers:
Example #4. Free Sample Template
It's a good idea to reach out to influencers and let them know that you'd be sending your products for them to talk about if they are interested and like your product. Consider this direct, short email example:
Example #5. The Affiliate Marketing Template
Affiliate programs are payment or commission-based programs that depend on the number of leads the influencers pass on to you. Here's an excellent example of an email for that purpose:
We hope that you find these tips and influencer outreach email templates helpful. So, get started.
To scale up your influencer outreach, Affable.ai's Influencer Marketing Platform is perfect. You can not only discover your ideal influencers with our AI-driven influencer mapping tool but can also manage your entire campaign from within the platform – including sending emails using several ready-to-use email templates that are offered to you as well. You no longer have to send emails one by one to individual influencers. With Affable.ai, you can send bulk emails – saving your much-valued time!
Request a demo today, and we can show you exactly how Affable.ai can make influencer marketing effective for you.
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