How UGC Will Help Brands Sell More In 2023
User-generated content (UGC) will boom in the coming year. Experts say existing customers and community influencers will help brands drive more sales in 2023 with authentic content.
User-generated content is posted by your fans or existing customers who love your brand. Such customers talk about why they love your product on social media, blog pages, communities, YouTube channels, and more. Leveraging their content can be a great way to build trust with your target audience, as people prefer getting product recommendations from individuals who have already tried it and achieved desired results.
With trends like social media shopping coming into the limelight, UGC will help you place honest product content in front of your potential customers and entice them to buy.
UGC will also help drive ROI-based influencer marketing. As more brands are looking at driving ROI-rich influencer campaigns, they'll be using influencers who are also existing customers to create genuine branded content. Such influencer user-generated content will help brands sell more products and stand out from their competitors.
"Brands are more interested in influencer programs that drive real ROI. That's why I think focusing on the influential voices in your brand community will become more of a focus for many in 2023. Identifying the voices in your followers, customers, employees, and partners that can drive more genuine word-of-mouth recommendations and a better return on the effort are emerging as what's next and more effective for brands," says Jason Falls, Executive Vice-President, Marketing, CIPIO.ai.
Read our 2023 influencer marketing trends report for detailed insights on using UGC and influencers to run compelling campaigns on social media.
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