Paris, the global fashion capital, is home to fashionistas who are not only influencing people locally but across all continents. Name any Paris-based brand like Dior, Chanel, Hermes, or Louis Vuitton, all partner with influencers to expand their outreach.
Jeanne Damas, Emma Chamberlain, Anne-Catherine Frey, Garance Doré, and other top fashion influencers in Paris have helped these brands scale their campaigns. Not just the fashion brands, those in beauty, food, photography and travel sectors are equally leveraging influencer marketing.
Going by the 2019 data, nearly 32% of french creators received collaboration requests from brands to participate in word-of-mouth marketing campaigns. But hiring relevant influencers for long-term partnerships is still a significant challenge for many brands.
Influencer agencies in Paris can help you here as they have close connections with the top influencers and help you develop strategies, craft pitches, and establish constant communication.
To make collaboration easier, faster, and smoother, some agencies even use influencer marketing platforms like affable.ai. It gives you access to over 6M+ vetted creator profiles and performance metrics, helping you hire the right talent. Moreover, the platform enables you to build long-term relationships by managing conversations, product gifting, payouts, and performance in a few clicks.
Let's dive in and look at the top agencies in Paris and how they help brands scale their campaigns!
Founding Year: 2014
Matriochka Influences claims to be a pioneer influencer agency in Paris. It also acts as a corporate and lifestyle consulting agency for brands and startups in alcoholic beverage, food, institutions, health, gaming, beauty, and more industries.
The company believes creator campaigns should shape the audience's behaviour, build trust, generate buzz, and sell the product. And that is what they help clients achieve. It has a network of more than 15000 influencers, including micro-influencers, journalists, TikTokers, Instagrammers, consumer fans, and celebrities in France and abroad.
They provide e-influence management services where they recruit, run paid and non-paid ambassador programmes, create content and guidelines, organise giveaways, activate codes, amplify campaigns, and report results.
Other services include media relations and social media management.
Clients: Uber Eats, Spotify, Xbox, Transavia, Vinted, Budweiser, Sony, Jameson, Clarins, Diesel, Qilibri
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