Top 6 Influencer Marketing Agencies In Europe 
The influencer marketing industry in Europe has become overly saturated. A study shows that three of four brands in Europe use influencers as part of their marketing plan. The same research reveals that 47% of European consumers say that influencer content has become repetitive and expect newer content.
So, compelling messages by niche micro and nano influencers can be a solution to establish a tighter relationship with the end-users of your product. Or adding a cause like sustainability or any environmental issue to the marketing campaign can be another driver for genuine engagement.
Influencer marketing agencies in Europe address this issue by helping you collaborate with influencers who create fresh content and can link their messaging with the social cause your brand focuses on.
Since agencies have closer connections with almost every type of creator, they know how to leverage them for authentic brand partnerships. They use creative strategies and technical tools like affable.ai to execute successful campaigns.
Affable.ai is an influencer analytics tool connecting brands and agencies with leading influencers globally. You can pick the ideal one using 20+ filters and performance metrics. Moreover, you can manage and measure the campaigns in a few clicks.
Known Influencer Marketing Agencies In Europe
Founding Year: 2016
Founded by former TikTok employee Inigo Rivero, House of marketers is a full-service influencer marketing agency in Europe, handling everything from influencer campaigns to creating content and running paid ads.
The agency focuses exclusively on TikTok as they believe the platform is undervalued and has enormous potential for growing social commerce. The millennials and Gen Z heavily use it, so it is perfect for brands to reach their target audience.
The agency follows a six-step approach: industry research and strategy development, influencer matchmaking, partnership activation, traffic and conversions management, community building, and results analysis. To select the right creator, the agency analyses your brand values and compares them with influencers' tones to see if they'd be the right fit for your campaigns. They go beyond the vanity metrics and analyse results from essential KPIs to measure the campaign's success.
Clients: Groupon, RedBull, Mindful Chef, Hilton, CyberGhost, Badoo, Western Union, Skin Proud