As Japan's creator economy continues to rise, various global and regional brands rely on influencer marketing agencies in the region to find relevant creators and manage them.
The country is already crowded with influencers, with popular ones charging hefty fees to promote a product or service. At the same time, a majority of macro and micro-influencers register with influencer marketing agencies in Japan to grab the collaboration opportunity with brands.
Since the influencer space is ballooning, many brands have started experimenting with virtual influencers - fictional computer-generated people. Similar to real influencers, these CGI figures endorse a product. Brands like Lenovo, Dior, Prada, and Alexander McQueen have already hopped on this trend to hire virtual creators for their campaigns in Japan.
Even as the market is expanding and is likely to reach USD 500 million in 2023, the country lacks a legally binding power to regulate the market, making it more crucial for brands to partner with influencer marketing agencies in Japan.
The agencies have years of experience developing authentic content, building new strategies, and delivering successful results.
To do so, some agencies use influencer outreach tools such as affable.ai to streamline campaigns. The platform's features like content discovery, influencer lookalike, sentiment analysis, and content tracker allow companies to find, manage, and measure campaigns in real-time.
Let's look at some of the top agencies in Japan!
Founded in 2017, Tokyo Creative is a well-known influencer marketing agency in Japan offering services to brands and the local government. They have close connections with 30 popular YouTube influencers with over 17 million subscribers and 1 billion views combined.
The creators, including Abroad From Japan, Kin Dao, Joe Allam, and Kazuma, help the agency's clients promote their products, services, and events to a global audience. Their in-house media production team churns out high-quality region-specific content for interested audiences. The agency also hires freelancers to create professional content.
Clients: Dentsu, Vector, Kyodo PR, JTB, Jetro, Thecoo, Yout, Kobe UNESCO City Of Design, OSAKA
Other Services: Translations, web development, market research, offline events, project management
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