Since 95% of the population in Sweden has access to the internet and proactively uses social media, it is a challenge for both global and local brands to navigate through a competitive landscape and engage with the target audience.
A small-scale study on ten Sweden-based fashion brands found that engagement with the audience fluctuated considerably over time on different forms of social media applications.
Therefore, influencer marketing agencies in Sweden have come to the fore to conduct social listening before engaging with the target audiences. Even some digital agencies have incorporated influencer programmes as a part of their services.
Most of these agencies either rely on their network of influencers or use tools like affable.ai to narrow down their influencer search using extensive data, monitor the campaigns, conduct competitor analysis and measure the results driven by influencers.
Let us deep dive and find how some agencies carry out influencer marketing in Sweden.
Relatable helps consumer brands and startups with word-of-mouth marketing on Instagram, TikTok and YouTube. Through their collaboration with 20,000 influential people on these channels, the agency has served more than 100+ brands across the globe. But it still prefers to call itself talent independent as they believe in identifying new creators based on a brand’s objective.
Relatable focuses on running scalable campaigns, from taking care of contracts to logistics, content approval, brand safety, payments and reporting. With their proprietary tool Amplify, the agency closely monitors brand awareness, engagement and conversions drawn by influencers.
To help its clients run global campaigns, the agency has set up its offices in Stockholm, London, Los Angeles and New York.
Clients: Adobe, Samsung, Whirlpool, Microsoft, Uber, Sonos
A full-service Scandinavian PR agency, SPALT PR proactively engages with lifestyle and fashion brands to build awareness. Although the agency has expertise in digital PR, it holds command over influencer marketing to give its clients the desired results.
The agency has a broad network of micro-influencers and most followed influential profiles on social media across sectors, such as fashion, lifestyle, home decor and others. It selects influencers with a high engagement rate and reach based on the KPIs. It essentially goes for paid collaborations between brands and content creators.
Clients: HBO, Hermès, Alvar Pet, Paiget, Polar, Kalda, Stokke, Layered, Finnair, Vernon
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