How influencer marketing content has been impacted by Covid-19
With the global outbreak of Covid-19, much of the topics taking place on social media these days have been around the impact of this fast-spreading pandemic. In response to this rapid change on social media, influencers have adapted their content in an attempt to gain more traffic and make the best of this situation.
In this article, let’s check out how some influencer marketing content has been evolving in the Covid-19 situation!
1. Cooking tutorials instead of food review
The era of foodie reviews and fabulous pictures of 5-star restaurant dishes has been over, at least for now. With the new self-quarantine law imposed by governments around the world, everybody is staying at home and has to prepare the majority of their meals. For this reason, many food influencers have made a smart move by increasingly sharing their unique food recipes and producing more cooking tutorials to drive traffic to their posts.
Filipino Chef, food influencer, Chefjayps began his series of homemade cooking tutorials in the mid of March 2020. Everyday, he posts a new video showing on how to make easy and simple #lockdownmeals during quarantine time. Same with Samatha Lee, a food artist who has produced more cooking tutorial videos recently and received great engagement from the audience for such change!
Together with the increase in traffic for food influencers, posts related to sharing home-made food recipes or having a good time with family in the kitchen are also receiving compliments from social media
2. Workout at home with Instagram fitness influencers
Doing exercises in the rise of the global health crisis is not a bad idea, right? And since all the health & fitness centres in your area are closed due to the Covid-19, there is no better way to workout than following the online instructions of professional fitness influencers!
Jordan Yeoh is among many fitness influencer and professional trainer who started their series of motivational #quarantineworkout in response to Covid-19. His series contains different types of workout exercises that everyone can practice at home without the support of any equipment (actually you need a bucket of water, but that’s all)!
3. The rise of parenting influencers
The recent close of schools and educational institutions has led to the increase in the role of parents in nourishing and educating young children. As a result, we saw a growing number of content on social media related to homeschooling and parenting topics, in which most influencers are sharing their beautiful moments with their family and sharing advice to be a better “stay-at-home” mom or dad.
4. How has Covid-19 actually affected fashion influencers?
You may not notice it, but Covid-19 also made an impact in the way fashion influencers are delivering their content. Yes, they still look amazing in their gorgeous sponsored outfits, but instead of taking pictures with an outdoor vibrant background, they manage to take advantage of their own apartment (and their images still come out as stunning as usual)! Let’s have a look!
Besides, as influencers are taking more photos at home, their living space and personal lives are being revealed more than ever. Before Covid-19, if the followers are fed up with watching their glamorous fashion photos which lacks of personality and might be monotonous, now they can better understand them and may develop a sense of connection thanks to the ordinary pictures of their normal lives.
More than ever, social media users are spending a large amount of time online due to self-quarantine and social distancing. What we would advise influencers to do is to adjust their content strategy on social media and constantly come up with creative yet relevant ideas to make the best of the situation and stay ahead of the game.
Information and pictures mentioned in this blog are obtained by Affable’s Content Discovery tool. You can discover our Content Discovery for free here: https://app.affable.ai/#/pages/content-discovery
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