Influencer Marketing Trends in the Philippines, Sep 2020

The Most Engaging Influencers 

Last September, @joshuapatagnan was the influencer that received the highest engagement on social media. As a travel influencer, Joshua’s Instagram feed is mainly filled with gorgeous photos about his travel journey and stunning landscape, giving good vibes of an adventure-filled life.

Despite having lesser travel photos due to Covid-19, Joshua’s post promoting @shopee_ph 9.9 Super Sale helped him earn the highest engagement rate on social media in the Philippines last month. According to our Instagram influencer analytics, Joshua has a considerable engagement rate of up to 3.94% with a follower-based mainly concentrated in the Philippines.

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Beauty and fashion influencer @babygirl.ziee was another well-performing influencer in the Philippines. @babygirl.ziee usually features beauty and fashion brands in her posts, and her youth and elegance makes her a suitable choice for many beauty brands such as Pond’s Philippines, TheFaceShop Philippines, Colourette Cosmetics. She has a pretty good engagement rate of 3.4% and a diverse follower-base from the Philippines, Thailand, Japan and South Korea.

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The Most Active Brands on Social Media

Last month in the Philippines, @VitaKeratin climbed to the top of the chart as the most active brand on social media. The brand partnered with a huge number of Filippino influencers to create campaign #UnlockYourAwra which aims to promote its hair salon treatment. In particular, beauty and fashion influencers @cheskaafausto and @aguilartin are among the micro-influencers who had the most engaging posts featuring VitaKeratin.

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Following VitaKeratin is @photobookph, a brand that offers stunning photo books & customized gifts.

This brand partnered with many micro-influencers to feature their items, sharing the promotion of up to 90% off Photobook. Having influencers create their own photo books and showcasing it on social media is a good strategy to capture the audience’s attention and trigger their purchase decision.

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The Most Trending Hashtags

In terms of hashtags, #UnlockYourAwra was the most trending hashtag on social media in September, followed by #pbphnhd2020, a hashtag used in the campaign by Photo Books Philippines.‍

#shopback99kchallenge and #shopbackph were 3rd and 4th trending hashtags used respectively by ShopBack - a cashback giant in the Philippines. Last month, this brand partnered with a lot of Filippino influencers to spread the word for their ShopBack 99k Challenge along with many giveaways for customers on 9.9 Shopping Day.

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