Magic Search: Transforming Influencer Discovery with Gen AI

Sruthi Ramisetty
Product Marketer
July 28, 2023
min read
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The emergence of social media platforms has given birth to an entirely new breed of influencers – the individuals who can shift consumer perceptions and drive purchasing decisions with a single post. However, the traditional process of finding the right influencer can be tedious, time-consuming, and often, imprecise. Enter Magic Search – a revolutionary tool that's transforming the landscape of influencer discovery.

We are excited to introduce Magic Search, an innovative tool built in partnership with Google Cloud. This advanced influencer discovery platform is designed to empower businesses to find the right influencers in a flash. It combines the power of generative AI through text, image, lookalikes, and conversational chat to yield highly relevant and tailored search results. 

Reinventing Influencer Discovery

One of our users, Nathalia Valdivia, Influencer Relations Manager at M2.0 Communications Inc., sums up her experience with Magic Search: "Magic Search has truly exceeded my expectations. The UI is appealing and user-friendly, while the fast and responsive search results have been really instrumental for us. The Mood-Board feature has saved me valuable time, allowing me to find influencers whose content and aesthetic perfectly aligns with my brand. Magic Search has streamlined my process, eliminating additional steps and making influencer discovery easier than ever before."

So, how does Magic Search spin its magic?

Customizable Filters and Criteria:

Magic Search allows users to customize their search criteria using various filters. Users can specify parameters such as location, niche, follower count, engagement rate, and more to find influencers that align with their specific requirements.

Smart Recommendations and Lookalikes: 

Magic Search goes beyond simple keyword matching. It leverages AI-powered recommendation systems to suggest influencers outside of your initial search criteria. This expansion of search parameters uncovers potential partnerships and collaborations.

Advanced Search Algorithms:

Magic Search employs sophisticated algorithms to analyze vast amounts of data, including social media profiles, engagement metrics, and audience demographics. It allows marketers to find relevant influencers by simply typing in their search criteria across 100+ languages. Even more impressively, you can search for influencers based on their aesthetic style by uploading an image or a mood board. Magic Search will then match hundreds of millions of posts and find influencers with a visual style most similar to the uploaded image.

Natural Language Processing (NLP): 

With Magic Search, you don't have to learn a new language to search for influencers. The feature incorporates NLP capabilities, allowing users to input queries in a conversational manner. It interprets and analyzes the context of user queries to provide more precise influencer matches.

Real-time Data Analysis:

The world of social media never sleeps, and neither does Magic Search. It continuously monitors and analyzes real-time data from social media platforms to ensure that the influencer recommendations are current and relevant.

Interactive User Interface: 

Navigating Magic Search is a breeze thanks to its user-friendly and intuitive interface. Users can view detailed influencer profiles, access performance analytics, and compare influencers side by side, streamlining their influencer outreach.

By employing Magic Search in your influencer marketing strategy, you stand to gain:

Improved Efficiency
: Magic Search eliminates the need for manual and time-consuming influencer research. By leveraging advanced algorithms and real-time data analysis, you can quickly discover relevant influencers, saving valuable time and resources.

Enhanced Accuracy: Magic Search ensures highly accurate influencer matches. You can confidently connect with influencers who align with your brand values, target audience, and campaign objectives, leading to more impactful collaborations and higher ROI.

Increased Opportunities: Magic Search expands your influencer discovery horizons by suggesting influencers you might have overlooked. This serendipitous matching can uncover new partnership opportunities, opening doors to collaborations with unique and influential content creators.

The era of spending hours to find the right fit or settling for generic results is over. Magic Search equips you to discover influencers who align perfectly with your brand and campaign objectives in mere seconds. Experience the power of discovering perfect influencers with speed, at scale, and see your marketing campaigns reach new heights.

Magic Search is ready to transform your influencer marketing strategy!

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