Soon to be a $104 billion market, the global creator economy has witnessed a big boom in recent years. A 2022 research shows there are over 200 million content creators in the world today, out of which 50 million creators have joined in 2022 alone. Evidently, the creator economy is expanding.
So to help marketers scale their creator marketing efforts and become the talk of the social media town, affable.ai organized a creator economy masterclass in partnership with Vinnie Potestivo, an Emmy-award-winning media advisor.
The Power Of Creator Economy: 5 Ways To Convert Influencer Marketing masterclass featured five panelists – Judi Fox, Natasha Graziano, Corey R Martin, Lola Bakare, and Nisarg Shah – who talked about how brands can convert their influencer marketing efforts and emerge stronger on social media.
Here’s the complete video of the event, along with the key takeaways from each speaker!
A successful influencer marketing campaign starts with having the right strategy in place, even before identifying and selecting influencers. So, before anything, think about which of these three things you want from your campaign: content, credibility, or channel. Once you know what you need, the strategy flows from that, getting you to the right creators who can bring faster conversions.
For the marketers wondering how to get into the creator economy, think about the impact your business has had through referrals or word-of-mouth as a starting point, and then think about an influencer marketing strategy as a way to scale that.
Figure out why people refer you, what about you gets them excited that they share with their friends, and what your customers say about what brought them in. Once you have all the answers, use the information as building blocks and scale the best things about your brand through an influencer marketing strategy.
To succeed on LinkedIn, find creators who have already collected your target audience and/or your key community, join their community instead of competing, and make an impact.
The best way for brands to scale their creator marketing campaigns is to:
To execute successful influencer marketing campaigns, you need to:
To conclude, Natasha says, “The influencer marketing world is growing exponentially, and it will continue growing. So, you (brands) can jump on this wave and ride it or stay in the dark ages and stay the size it is. But if you want to add a zero at the end of your achievements this year, I suggest you get on LinkedIn and use it the right way, use the affable.ai platform, connect with the right people, and get your influencer marketing campaign going!”
Here’s an excellent graphic recording from the Masterclass captured by Sylwia Chmielewska, Marketing Manager with Sharebee, putting everything together for you.
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