Unilever To Cut Ties With Influencers Who Buy Fake Followers

June 21st, 2018 A large number of followers is one of the factors needed to be a popular influencer but with Instagram's ever-changing algorithm,…

8 Factors That Will Help You Choose An Influencer For Your Campaign

June 19th, 2018 While we have expressed the effectiveness of influencer marketing in our past posts, finding the right influencer is still an…

How Affable.ai takes the guesswork out of influencer marketing

June 19th, 2018 A few years ago, marketing teams discussed if influencers should be a part of their marketing strategy. Today the question…

Who are Micro-Influencers & Why Work With Them?

June 19th, 2018 Who is a Micro-Influencer:   There is no standard definition of this new-breed of influencers but the most marketers agree…

Affable : AI solution to scale word-of-mouth marketing

June 18th, 2018 For decades, Word of mouth has been the most effective mode of marketing. Traditionally, brands have been working with celebrities…