Popularity Of Short-Form Video To Boom In 2023

Short explainers or educational videos have become a great way to hook your audience’s attention and educate them about your product. In 2022, we saw more brands creating short-form tutorials, DIYs, explainer videos, and how-to tutorials.

Marketing experts affirm the trend will continue in 2023 even if TikTok, the most popular video  platform,  faces a thicket of regulatory barriers next year. YouTube, Snapchat, and Instagram will continue to capitalize on the growing demand for bite-sized video content,  helping brands or marketers stream value-added content to engage the audience. 

“Videos are transitioning from cute filters to more value-added, educational content,” says Yuhwen Foong, Founder of SushiVid, in our annual report, 10 Trends To Ace Your 2023 Influencer Marketing Goals. 

Social media users today depend on short videos to learn about a new product. Research shows 68% of users wish to learn about a product from a shorter video and want to see more of such content from brands. 

With 2022 coming to an end, it is time for you to figure out how to include more consumable videos in your marketing strategy. Asking your influencers to churn out small tutorial videos of your product is a great way to boost authenticity and create a stock of shareable content. 

Check out our 2023 influencer marketing trends report for interesting data-backed insights on how these bite-size videos have been performing for the past couple of years and  how they will continue to grow in 2023. 

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