Reviving Old Ad Campaigns: A Smart Move By Marketers
Are you out of fresh ideas for a campaign? Revamp your existing ads!
Many businesses revisit their iconic ad campaigns and launch them during significant events or festivals to attract a modern customer base. For example, Burger King relaunched its 1970s Have it your way commercial whereby they created a new version of the jingle and titled it YOU RULE to bring customers into the limelight. The ad was aired during the Super Bowl matches in 2022, bagging additional traction for the restaurant chain.
The campaign turned out to be a huge success as many users were seen singing the jingle outside the Burger King drive-thrus, increasing the brand’s sales.
Adding a twist to a past campaign can help attract a modern customer base while invoking a sentimental feeling. Influencer marketing can further generate a buzz about your product or service. TikTok’s Re:Make campaign is an excellent example of using influencers to refresh the ads.
“Finding a balance between nostalgia and modern relevance can help brands resonate with consumers and lead to increased brand recognition, loyalty, and growth,” says Vinnie Potestivo, Emmy Award-winning Brand Advisor and host of LinkedIn Presents: I Have A Podcast, in affable.ai’s new Q1 trend report.
Leading brands like McDonald’s, Levi’s, and Louis Vuitton adopted this strategy to stay relevant and boost visibility in the market during the Covid-19 pandemic.
With the emergence of a potential recession, revamping old campaigns can be a cost-effective solution for brands.
Access our Q1 trends report to discover more exciting strategies adopted by brands in the influencer marketing landscape. Learn about the top brands and influencers and the latest social media feature updates of Q1 2023.