Over the last decade, San Diego has seen tremendous growth in social media users. From 57% in 2012, the user count jumped to 82% in 2021. Delve deep into the social media landscape — you will find how a city with a population of 1.5 million, mainly below the age of 60, opts for social media as a go-to place for buying a product.
Brands and marketers in San Diego are keeping up with this ongoing trend. They target the ideal audience on social media through their best marketing tactic. But according to experts, many brands still struggle with clearly defined tools to test the progress and reporting of a campaign.
If you are among them, reaching out to a social media agency in San Diego can be an option. They customise your marketing plan according to the derived insights on buyers' persona. The flourishing agencies even help you find social media talents to run influencer marketing campaigns.
Some use a tool like affable.ai to identify the influencers or content creators to promote your product among their followers. Undoubtedly, an influencer's followers can be your ideal customers. The tool gives you access to a database of 6M+ influencers, while it also manages your campaign and measures its effectiveness.
Let us look at some well-known social media agencies to help you carry out a successful campaign.
Founding Year: NA
Working mainly with B2B brands, Rossman Media strategies social media concepts that can attract targeted audiences through paid and unpaid channels. Its data scientists based out of Portland, Los Angeles, and San Diego offices use various tools to churn out detailed insights into consumer behaviour.
Brands like Airbnb, Orangetheory Fitness, Kelly's Croutons, GoodRx, Beehive, etc., have benefited from Rossman Media's services such as social media advertising and management, creatives and designs, and video production, e-mail marketing, SEO and influencer marketing.
Founding Year: 2013
A full-service performance marketing agency, Ignite Visibility specialises in multichannel digital strategy, social media, SEO, paid media, and e-mail marketing. This social media agency in San Diego has built itself upon three pillars - relationships, responsiveness and results.
With its team of 55 in-house experts, it executes interactive campaigns and decides upon the apt social media platform for a brand. In the past, they have created strategies for Lancer Skincare, Accuride International, Tony Robbins, Madison Avenue Couture etc. The agency integrates social media with Pay Per Click, SEO, content marketing and public relations.
Founding Year: 2010
RevLocal claims to have expertise in local search marketing. Its approach lies in creating personalised digital marketing solutions for local businesses and brands across the U.S. Kitchen Tune-Up, Red Oak Pub, Troy Grooming, Einstein Law, and LLC are some of the brands that have benefitted from the agency's services.
As a part of its social media marketing plan, the in-house team creates content or graphics and publishes three new posts each week. It also optimises social profiles and boosts posts on Facebook and Instagram. Their objective is to keep target audiences engaged and build trust for lead generation and conversion.
Founding Year: 2009
Helping brands to find, connect, convert and keep customers, San Diego-based social media agency Casual Fridays is into building strategy, promotions, content publishing, and community management. The agency does its research to know the brand, value proposition of its products and competitors.
The process helps map out target audiences' persona and different stages of their buying journey. Content marketing, influencer marketing, video marketing and production are other services to help brands execute a powerful campaign. Currently, the agency caters to hotels, restaurants and consumer brands in North America.
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