As marketers or brands in the United Kingdom, many of you might have faced hurdles like finding suitable influencers who can deliver the desired business results.  

Lack of transparency, fraudulent activities, and fake follower base concerns many of you. To tackle it, you can choose an influencer marketing platform or an agency for outreach and run end-to-end campaigns. 

We have created a list of 20 leading influencer marketing platforms and agencies in the UK to support you in finding the right social media talent. Some can even manage these influencers on your behalf and gauge overall campaign performance. 

Let us dive right in!
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Top 3 Platforms in the UK 

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1. Affable.ai

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Founding year: 2017

Affable.ai is one of the leading influencer marketing platforms, catering enterprises, D2C brands, and agencies globally. Having data of over 6M+ creator profiles, the platform’s technology allows you to perform multiple activities like:

• Find and vet individual influencers with the help of 20+ filters
• Spot fake followers to ensure the safety of your brand 
• Track the content in real-time
• Carry out product gifting via Shopify eCommerce integration
• Track competitor content to create unique campaign strategies
• Keep tabs on Shopify sales to calculate your conversion rate 
• Measure the ROI and the performance of the overall campaign

100+ global brands have partnered with affable.ai to run their marketing campaigns on social media platforms like YouTube, Twitter, Facebook, TikTok, and Instagram.

Read our customer success stories here. 

2. Taggermedia

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Founding year: 2015 

Taggermedia platform allows four operations, including:

• Discover the customer insights like behaviour and purchasing patterns to plan any campaign. 
• Identify the goals and design a campaign by discovering the right influencers. 
• Connect with the CRM platform for outreach
• Track the campaign performance to analyse the areas of improvement. 

Brands like Tinder, Bose, HBO max, Pepsico use the Taggermedia platform to scale their campaigns. The company has a database of 6M+ influencers who focus on maximising campaign ROI. It has 16+ offices in Tokyo, Melbourne, Sydney, Nairobi, Singapore and more. 

Compared to affable.ai, Taggermedia lacks features like Shopify integration, easy product gifting and other advanced features. 

Learn more about why affable.ai is a better alternative to Taggermedia

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3. Traackr 

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Founding year: 2008 

Traackr is an influencer platform specialising in the beauty niche. The platform helps you identify the right talent who have worked with brands like L’oreal, Wella, Shiseido, Tatcha, and several more. Besides, it also creates a campaign strategy, ensures brand safety, tracks performance, and more. It has offices in London, New York, Paris, Boston, and California.  

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Top 17 Influencer Marketing Agencies in the UK

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1. Brandnation 

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Founding year: 2000

Brandnation provides influencer marketing services in London and has a network of 2M influencers in the beauty, fashion, sports, lifestyle, health, and B2B. It has delivered results for numerous companies like Nike, Silk’n, St. Morris, Merrel, and Soreen.  It also focuses on public relations, digital marketing, social media marketing, creatives, and content services.

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2. Socially Powerful

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Founding year: 2016

Socially Powerful has worked with some top brands like Uber Eats, Toyota, Foreo, Sensodyne, Doritos, etc., to carry out campaigns. It later expanded operations to social media marketing, community management, and online advertising. The agency opened its offices in the USA, Australia, Europe, China, and the Middle East with the growing business. 

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3. Fanbytes

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Founding year: 2017
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Fanbytes has partnered with more than 5000 influencers and uses an AI-powered platform for executing campaigns.  It has collaborated with a few top brands like Sony Music, Burger King, Deliveroo, Samsung, Nike, and H&M. The agency looks after content creation and paid & organic social media campaigns, among other digital marketing services.

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4. EngageHub

Founding year: 2015

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EngageHub indulges in influencer marketing, TikTok marketing, paid ads, social media marketing, eCommerce on social media platforms, and more. It collaborates with mega, micro, and macro-influencers in niche industries and has driven campaigns for successful brands like H&M, Emma, Gorillas, Asos, BlanX, etc. EngageHub holds professional grounds in London, Dublin, and manchester. 

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5. Logicsofts

Founding year: 2003

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Logicsofts team finds and vets content creators from several platforms like YouYube, Twitter, Pinterest, TikTok, WeChat, Twitch, Facebook, Linkedin, Snapchat, and Instagram. The company ideates on campaigns with unique content strategies for individual clients. They have a price calculator that you can use to get a free estimate of their services. 

Brands like Move My Stuff, Indus Capital, Response Bioclean, and London Property Certificates have collaborated with Logicsofts. 

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6. 6Degrees

Founding year: 2018 

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Headquartered in Denmark, 6Degrees is an influencer marketing agency that has expanded operations across London and New York. It offers services like,

• Finding and vetting influencers with the help of an expert team.
• Managing campaigns, including authenticity verification, price negotiations, and implementation.
• Monitoring and analysing the reach and the engagement rate to deliver better results.
• And relationship management. 

It collaborates with Instagram influencers in lifestyle, beauty, and fashion. 

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7. Social Lipstick 

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Founding year: 2019
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Set up by Bilal Jogi, Social Lipstick is an influencer marketing agency with offices in Manchester and London. It provides campaign management, strategy planning, vetting audience demographics, and campaign analysis for local brands. Also, it supports brands with personal branding, podcasting, social media advertising, and content creation.
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8. Billion Dollar boy

Founding year: 2014

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Billion Dollar Boy works with global content creators. So far, it has worked with 4300+ to deliver creative campaigns for Nespresso, Zalando, Estee lauder, Pepsico, BMW, and Samsung. It focuses on paid campaigns, paid advertising, content creation and studio services. It has offices in London, New York and New Orleans. 

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9. Influencer Matchmaker

Founding year: NA

Influencer Matchmaker has a network of 2K+ influencers, mostly into fitness, fashion, gaming, lifestyle, parenting, and travel. In the past, the agency handled marketing campaigns for Daniel Wellington, Arsenal, Vodafone, Disney+, Amazon, and more. 

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10. Ritual Network

Founding year: 2016

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Ritual Network is an influencer marketing agency in the UK, having a database of approx 8000+ influencers. It manages the identification of social media talent,  strategy building, creative strategy, content development, and analysis. Brands like Vanity Planet, Dirty Burger, 21 Buttons, Paul Hewitt, and others have taken its services.  

In addition to this, it provides public relations, video production and marketing, creative campaign services. 

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11. Open Influence

Founding year: 2011

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Open Influence caters to entertainment, beauty, fashion, automotive, travel, finance, alcohol, CPG, and insurance. It drives results for its clients by covering a range of services like talent relations, content guidelines, influencer search, social media advertising, and content management. 

Known brands such as Netflix, Google, Pandora, Burger King, Dunkin’, KFC, Colgate, Pepsi have been Open Influence clients. 

The agency is currently operating in Chicago, New York, Milan, London, Hong Kong, and LA.

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12. Kaizen

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Founding year: 2014 

Kaizen is a digital marketing agency in the UK providing PR, SEO, paid social and search engine services. The agency has developed influencer marketing strategies for Nickelodeon, Soap & Glory, Premiere Inn, Adidas, eBay, Starling Bank, Moonpig etc. 

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13. IMA Agency

Founding year: 2013 

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IMA Agency carries out its services through several channels like Facebook (meta), Instagram, YouTube, TikTok, Twitter, podcasts, Linkedin, and many more. The company has a network of over 19M influencers and runs campaigns in several countries with offices in LA, London, Singapore, New York, Shanghai, Amsterdam, and Sao Paulo.

The company organises campaigns identifying the right people on social media, preparing content brief & production, relationship management, quality check, etc. 

The top clients of IMA Agency include Starbucks, Pepsico, Google, Microsoft, HP, Marshall, Moncler, Nestle, and other known names. 
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14. Collab House Agency

Founding year: 2014 

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Collab House Agency focuses on social media growth via influencer marketing, social media management, ads & PR, strategy planning, and execution. They have connections with celebrities, bloggers, vloggers, and other influential people on Instagram.

Brands like Shein, L’oreal, Zaful, EGO, ColourPop, Crocs have collaborated with the company. 

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15. Goat Agency 

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Founding year: 2014

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Goat Agency is a UK-based social media agency providing influencer services. The company uses Facebook, TikTok, Linkedin, Twitter, Snapchat, and more to run campaigns. With a network of 100k+ influencers, it has organised campaigns for M&M’s, Starling Bank, and Uber Eats. Content production, social strategies, advertising, and social media management are also a part of the services they offer. 

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16. Disrupt 

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Founding year: 2010 

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Disrupt has a team of artists, bloggers, and content creators. The company provides end-to-end services while creating campaign strategies with the youth in mind. 

It includes,

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• Campaign management
• Campaign reporting
• Relationship Management
• Product seeding & gifting 
• Influencer identification 
• Campaign consultation

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They have booked contracts with brands like Absolut, Huel, Marley, Marshall, Gourmet Burger Kitchen, and many more.  

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17. Find Your Influencer 

Founding year: 2015 

FYI has a global network of 100,000 influencers. The company has generated results for brands like Amazon Publishing, Love Island, Club Rakuten, Little Freddie, etc. 

Keeping your target audience in mind, it provides brand ambassador programmes by building its network of micro and macro-influencers in lifestyle, fashion, parenting, health and fitness, food & drink, and home decor industries.

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Frequently Asked Questions (FAQs) 

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1. How much does influencer marketing cost in the UK?

In the UK, influencers charge between £50 - £100 per post if they have below 10K followers. This number may change depending on your campaign requirements like:

• Preferred social platform
• Number of followers
• Type of content
• Time required to create that content
• Number of posts 

And a lot more.
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2. What questions should I ask an influencer agency before signing?

It is crucial to vet influencer agencies before signing a deal to avoid pretenders. 

Key points to keep in mind: 

• The number of campaigns organised 
• Number of influencer connections 
• Brand collaborations 
• Industries they serve 
• Influencer selection process
• The campaign building process
• Campaign performance on social platforms
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3. Which is the most preferred social media platform for influencer marketing?

Marketers choose Instagram, TikTok, Youtube, and Facebook to carry out campaigns. The right platform for you, however, will depend on:

• Your campaign requirements
• Your choice of influencer
• The popularity of your influencer on specific platforms
• Target audience preferences
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4. What aspects should I look for in an influencer platform before purchasing?

Ask the following key questions before investing your money in a platform:

• Is the platform able to distinguish between reliable and fake influencers? 
• Is it covering the social media platform that has your ideal audience?
• What is the number of influencers in the platform’s database? 
• Has it delivered results for other brands?
• What level of knowledge is needed to use the platform? 
• Is it able to measure the campaign performance and ROI? 
• Does the platform support other functionalities like product seeding, competitor analysis, brand safety?  

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