As marketers or brands in the United Kingdom, many of you might have faced hurdles like finding suitable influencers who can deliver the desired business results.
Lack of transparency, fraudulent activities, and fake follower base concerns many of you. To tackle it, you can choose an influencer marketing platform or an agency for outreach and run end-to-end campaigns.
We have created a list of 20 leading influencer marketing platforms and agencies in the UK to support you in finding the right social media talent. Some can even manage these influencers on your behalf and gauge overall campaign performance.
Let us dive right in!
Founding year: 2017
Affable.ai is one of the leading influencer marketing platforms, catering enterprises, D2C brands, and agencies globally. Having data of over 6M+ creator profiles, the platform’s technology allows you to perform multiple activities like:
100+ global brands have partnered with affable.ai to run their marketing campaigns on social media platforms like YouTube, Twitter, Facebook, TikTok, and Instagram.
Read our customer success stories here.
Founding year: 2015
Taggermedia platform allows four operations, including:
Brands like Tinder, Bose, HBO max, Pepsico use the Taggermedia platform to scale their campaigns. The company has a database of 6M+ influencers who focus on maximising campaign ROI. It has 16+ offices in Tokyo, Melbourne, Sydney, Nairobi, Singapore and more.
Compared to affable.ai, Taggermedia lacks features like Shopify integration, easy product gifting and other advanced features.
Learn more about why affable.ai is a better alternative to Taggermedia
Founding year: 2008
Traackr is an influencer platform specialising in the beauty niche. The platform helps you identify the right talent who have worked with brands like L’oreal, Wella, Shiseido, Tatcha, and several more. Besides, it also creates a campaign strategy, ensures brand safety, tracks performance, and more. It has offices in London, New York, Paris, Boston, and California.
Founding year: 2000
Brandnation provides influencer marketing services in London and has a network of 2M influencers in the beauty, fashion, sports, lifestyle, health, and B2B. It has delivered results for numerous companies like Nike, Silk’n, St. Morris, Merrel, and Soreen. It also focuses on public relations, digital marketing, social media marketing, creatives, and content services.
Founding year: 2016
Socially Powerful has worked with some top brands like Uber Eats, Toyota, Foreo, Sensodyne, Doritos, etc., to carry out campaigns. It later expanded operations to social media marketing, community management, and online advertising. The agency opened its offices in the USA, Australia, Europe, China, and the Middle East with the growing business.
Founding year: 2017
Fanbytes has partnered with more than 5000 influencers and uses an AI-powered platform for executing campaigns. It has collaborated with a few top brands like Sony Music, Burger King, Deliveroo, Samsung, Nike, and H&M. The agency looks after content creation and paid & organic social media campaigns, among other digital marketing services.
Founding year: 2015
EngageHub indulges in influencer marketing, TikTok marketing, paid ads, social media marketing, eCommerce on social media platforms, and more. It collaborates with mega, micro, and macro-influencers in niche industries and has driven campaigns for successful brands like H&M, Emma, Gorillas, Asos, BlanX, etc. EngageHub holds professional grounds in London, Dublin, and manchester.
Founding year: 2003
Logicsofts team finds and vets content creators from several platforms like YouYube, Twitter, Pinterest, TikTok, WeChat, Twitch, Facebook, Linkedin, Snapchat, and Instagram. The company ideates on campaigns with unique content strategies for individual clients. They have a price calculator that you can use to get a free estimate of their services.
Brands like Move My Stuff, Indus Capital, Response Bioclean, and London Property Certificates have collaborated with Logicsofts.
Founding year: 2018
Headquartered in Denmark, 6Degrees is an influencer marketing agency that has expanded operations across London and New York. It offers services like,
It collaborates with Instagram influencers in lifestyle, beauty, and fashion.
Founding year: 2019
Set up by Bilal Jogi, Social Lipstick is an influencer marketing agency with offices in Manchester and London. It provides campaign management, strategy planning, vetting audience demographics, and campaign analysis for local brands. Also, it supports brands with personal branding, podcasting, social media advertising, and content creation.
Founding year: 2014
Billion Dollar Boy works with global content creators. So far, it has worked with 4300+ to deliver creative campaigns for Nespresso, Zalando, Estee lauder, Pepsico, BMW, and Samsung. It focuses on paid campaigns, paid advertising, content creation and studio services. It has offices in London, New York and New Orleans.
Founding year: NA
Influencer Matchmaker has a network of 2K+ influencers, mostly into fitness, fashion, gaming, lifestyle, parenting, and travel. In the past, the agency handled marketing campaigns for Daniel Wellington, Arsenal, Vodafone, Disney+, Amazon, and more.
Founding year: 2016
Ritual Network is an influencer marketing agency in the UK, having a database of approx 8000+ influencers. It manages the identification of social media talent, strategy building, creative strategy, content development, and analysis. Brands like Vanity Planet, Dirty Burger, 21 Buttons, Paul Hewitt, and others have taken its services.
In addition to this, it provides public relations, video production and marketing, creative campaign services.
Founding year: 2011
Open Influence caters to entertainment, beauty, fashion, automotive, travel, finance, alcohol, CPG, and insurance. It drives results for its clients by covering a range of services like talent relations, content guidelines, influencer search, social media advertising, and content management.
Known brands such as Netflix, Google, Pandora, Burger King, Dunkin’, KFC, Colgate, Pepsi have been Open Influence clients.
The agency is currently operating in Chicago, New York, Milan, London, Hong Kong, and LA.
Founding year: 2014
Kaizen is a digital marketing agency in the UK providing PR, SEO, paid social and search engine services. The agency has developed influencer marketing strategies for Nickelodeon, Soap & Glory, Premiere Inn, Adidas, eBay, Starling Bank, Moonpig etc.
Founding year: 2013
IMA Agency carries out its services through several channels like Facebook (meta), Instagram, YouTube, TikTok, Twitter, podcasts, Linkedin, and many more. The company has a network of over 19M influencers and runs campaigns in several countries with offices in LA, London, Singapore, New York, Shanghai, Amsterdam, and Sao Paulo.
The company organises campaigns identifying the right people on social media, preparing content brief & production, relationship management, quality check, etc.
The top clients of IMA Agency include Starbucks, Pepsico, Google, Microsoft, HP, Marshall, Moncler, Nestle, and other known names.
Founding year: 2014
Collab House Agency focuses on social media growth via influencer marketing, social media management, ads & PR, strategy planning, and execution. They have connections with celebrities, bloggers, vloggers, and other influential people on Instagram.
Brands like Shein, L’oreal, Zaful, EGO, ColourPop, Crocs have collaborated with the company.
Founding year: 2014
Goat Agency is a UK-based social media agency providing influencer services. The company uses Facebook, TikTok, Linkedin, Twitter, Snapchat, and more to run campaigns. With a network of 100k+ influencers, it has organised campaigns for M&M’s, Starling Bank, and Uber Eats. Content production, social strategies, advertising, and social media management are also a part of the services they offer.
Founding year: 2010
Disrupt has a team of artists, bloggers, and content creators. The company provides end-to-end services while creating campaign strategies with the youth in mind.
It includes,
They have booked contracts with brands like Absolut, Huel, Marley, Marshall, Gourmet Burger Kitchen, and many more.
Founding year: 2015
FYI has a global network of 100,000 influencers. The company has generated results for brands like Amazon Publishing, Love Island, Club Rakuten, Little Freddie, etc.
Keeping your target audience in mind, it provides brand ambassador programmes by building its network of micro and macro-influencers in lifestyle, fashion, parenting, health and fitness, food & drink, and home decor industries.
In the UK, influencers charge between £50 - £100 per post if they have below 10K followers. This number may change depending on your campaign requirements like:
And a lot more.
It is crucial to vet influencer agencies before signing a deal to avoid pretenders.
Key points to keep in mind:
Marketers choose Instagram, TikTok, Youtube, and Facebook to carry out campaigns. The right platform for you, however, will depend on:
Ask the following key questions before investing your money in a platform:
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