Waste-free and sustainable living drives Millennials and Gen Zers to look up to eco-influencers in the USA. Not just that, their purchase decision is equally impacted by these influencers.
Seeing this shift in consumer demand and the dire need to reduce the carbon footprint, many eco-friendly brands in the USA have produced unique plastic-free products. Brands such as Patagonia, Allbirds and Cometeer have been recruiting influencers to create awareness about their sustainable and plastic-free products.
But partnering with such influencers is often challenging. Brands often face hurdles in reaching out to these content creators due to authenticity issues or budget restrictions. In such cases, influencer marketing platforms like affable.ai are an affordable and simple solution to find suitable eco-influencers who can engage the audience.
In this article, we have shared a list of the top eco-friendly influencers in the USA and their sustainability efforts.
Let's dive in!
Kathyrn Kellogg, the founder of the Going Zero Waste lifestyle website, started living a waste-free life due to financial and health issues. Soon she realized the importance of sustainability and made a full-time career out of it! In 2018, Kellogg even wrote a book called 101 Ways To Go Zero Waste to educate her audience.
She started her website to help others switch to a plastic-free lifestyle by recycling and upcycling waste. The eco-influencer actively posts content about sustainability, including #scraptastic recipes, products to replace single-use plastic, DIY videos and more.
She collaborates with numerous eco-friendly brands like Growing Almonds, Remake Our World, Tentrees, etc., to encourage her 367K followers to choose greener products.
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