Since 2021 Non-Fungible Tokens (NFTs), a digital asset, have become a global craze.
NFTs, existing on blockchain technology, have been in the trade since 2017. But it smashed all records of its transactional value in 2021 with the auctioning of digital objects – images, videos, music, text and even tweets. Leading NFT platforms like OpenSea surpassed 3 billion USD sales volume last year. Other platforms like Axie Infinity and CryptoPunks, are equally handling transactions worth millions.
The NFT marketplace, dealing in digital and physical assets trade, is witnessing the presence of multiple start-ups. They provide solutions to validate and authenticate transactions in the NFT space. While some NFT start-ups are monetizing digital art, a few are leveraging NFTs to offer collectibles from football and other games.
It has created scope for many technology and financial experts to emerge as the top NFT influencers driving the market.
As NFT gives a sense of personal ownership, it has persuaded artists, musicians, celebrities, and photographers to foray into NFT space through start-ups or building communities. They are too part of the NFT influencer community.
They have created a niche for themselves on social media, be it Facebook, TikTok, Instagram, Twitter or YouTube.
Influencer marketing platforms like affable.ai help start-ups find relevant and authentic NFT influencers to fulfill objectives like brand awareness, reaching the targeted audiences or driving engagement.
Here's the list of top-ranked and popular NFT influencers on Twitter, YouTube and Instagram from countries like the USA, the UK, Australia, Canada, Singapore, UAE, and Malaysia.
Mike Winkelmann, the digital artist, known as Beeple, is a graphic designer from Charleston, USA. He became the first digital creator to offer an NFT supported work through Christie's auction house in 2021. Beeple sold a collage of his daily sketchbook - Everydays - for 69 million USD, the top-selling NFT to date.
Gary Vaynerchuk is a known name for endorsing the creator economy and digital currency. A five-time New York Times bestselling author and an angel investor with early investments in companies such as Facebook (now Meta), Twitter, Tumblr, Venmo, and Uber, Vaynerchuk believes NFTs will bring the most significant consumer shift. Gary is a top NFT influencer on Instagram and YouTube.
Kenneth Bosak actively promotes Bitcoin and NFT through social media platforms, podcasts (Not Another Bitcoin) and chat live streams. He talks about shilling crypto into mass adoption and how NFTs will progress from games and art auctions in the coming time.
Mark Cuban, a billionaire Shark Tank investor, envisions NFTs as the future. Since 2021, he has invested in NFTs by backing marketplaces like Mintable and SuperRare. He has his collection of NFT like Bored Apes, Hashmasks and is building a digital art gallery. Cuban is working his way out to bring game tickets into NFTs.
Cock Foster brother, advocates of blockchain technology, founded Nifty Gateway, one of the top NFT art-selling platforms. The entity was sold to the crypto company Gemini in 2019. Their platform enables mainstream buyers to pay for digital art with a credit card.
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