Top global NFT influencers to follow in 2022

Archana Mishra
Content Manager
January 10, 2022
min read
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Since 2021 Non-Fungible Tokens (NFTs), a digital asset, have become a global craze. 

NFTs, existing on blockchain technology, have been in the trade since 2017. But it smashed all records of its transactional value in 2021 with the auctioning of digital objects – images, videos, music, text and even tweets. Leading NFT platforms like OpenSea surpassed 3 billion USD sales volume last year. Other platforms like Axie Infinity and CryptoPunks, are equally handling transactions worth millions. 

The NFT marketplace, dealing in digital and physical assets trade, is witnessing the presence of multiple start-ups. They provide solutions to validate and authenticate transactions in the NFT space. While some NFT start-ups are monetizing digital art, a few are leveraging NFTs to offer collectibles from football and other games. 

It has created scope for many technology and financial experts to emerge as the top NFT influencers driving the market. 

As NFT gives a sense of personal ownership, it has persuaded artists, musicians, celebrities, and photographers to foray into NFT space through start-ups or building communities. They are too part of the NFT influencer community. 

They have created a niche for themselves on social media, be it Facebook, TikTok, Instagram, Twitter or YouTube. 

Influencer marketing platforms like help start-ups find relevant and authentic NFT influencers to fulfill objectives like brand awareness, reaching the targeted audiences or driving engagement. 

Here's the list of top-ranked and popular NFT influencers on Twitter, YouTube and Instagram from countries like the USA, the UK, Australia, Canada, Singapore, UAE, and Malaysia.

Top 5 NFT Influencers in the USA 

Beeple (Instagram: 2.4m followers)

Mike Winkelmann, the digital artist, known as Beeple, is a graphic designer from Charleston, USA. He became the first digital creator to offer an NFT supported work through Christie's auction house in 2021. Beeple sold a collage of his daily sketchbook - Everydays - for 69 million USD, the top-selling NFT to date.

Gary Vaynerchuk (Instagram: 9.5m followers)

Gary Vaynerchuk is a known name for endorsing the creator economy and digital currency. A five-time New York Times bestselling author and an angel investor with early investments in companies such as Facebook (now Meta), Twitter, Tumblr, Venmo, and Uber, Vaynerchuk believes NFTs will bring the most significant consumer shift. Gary is a top NFT influencer on Instagram and YouTube.

Kenneth Bosak (Twitter: 78.2k followers)

Kenneth Bosak actively promotes Bitcoin and NFT through social media platforms, podcasts (Not Another Bitcoin) and chat live streams. He talks about shilling crypto into mass adoption and how NFTs will progress from games and art auctions in the coming time.

Mark Cuban (Twitter: 8.5 million followers)

Mark Cuban, a billionaire Shark Tank investor, envisions NFTs as the future. Since 2021, he has invested in NFTs by backing marketplaces like Mintable and SuperRare. He has his collection of NFT like Bored Apes, Hashmasks and is building a digital art gallery. Cuban is working his way out to bring game tickets into NFTs.

Duncan and Griffin Cock Foster (Instagram: 305k followers)

Cock Foster brother, advocates of blockchain technology, founded Nifty Gateway, one of the top NFT art-selling platforms. The entity was sold to the crypto company Gemini in 2019. Their platform enables mainstream buyers to pay for digital art with a credit card.

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Top 5 NFT Influencers in Canada

Alex Tapscott (Twitter: 25.9k followers)

Alex Tapscott is the founder of a blockchain think-tank that investigates blockchain strategies, opportunities and use-cases. He is a globally-recognized writer, speaker, investor and advisor focused on the impact of emerging technologies. He says that NFTs will allow individuals to seamlessly move their identity and digital possessions between different online ecosystems, platforms, games, and universes.

Roham Gharegozlou (Twitter: 78.3k followers)

CEO of Dapper Labs', Roham Gharegozlou, is the co-creator of CryptoKitties, the first NFT-based collectibles. He has become one of the NFT driving envoys by introducing NBA Top Shot virtual basketball cards, making NFTs accessible to the masses. He is fundraising for a 7.5 billion USD private valuation for his start-up.

Farokh (Instagram: 232k followers)

Social media expert Farokh is one of the top NFT influencers on Instagram, bridging NFTs to the mainstream through social media. He runs NFT rooms in the Clubhouse application for thought-provoking conversations around digital goods enabled by blockchain technology.

Jonathan Wolfie (Twitter: 28.6k followers)

Managed to hop on the NFT trend early, Jonathan Wolfie is currently the 43rd highest-grossing NFT artist. According to, Wolfie has sold 130 pieces of art via NFTs, which adds to 1.3 million USD. He continues to influence other artists in Canada by advocating NFT.

Richerd (Instagram: 110.9k followers)

Richerd creates blockchain products for NFT communities and promotes them through his start-up - Manifold Creator. Any NFT enthusiast can mint tokens and enrich their storytelling around NFTs like photographers can incorporate EXIF metadata to their NFTs to make the whole experience richer.

Top 5 NFT Influencers in Singapore

Justin Sun (Twitter:  3.3 million followers)

Known as a crypto mogul, Justin Sun believes NFT is an easy way to understand blockchain technology. A top NFT influencer and an ardent advocate of digital goods, Sun hogged the limelight in 2021 by spending 611,710 USD to buy EtherRock NFT, which is simply clipart of rock. Sun invests heavily in cryptocurrencies and wants to educate the masses about the changing dynamics of technology.

 Vitalik Buterin (Twitter:  3m followers)

Vitalik Buterin, the co-founder of Ethereum cryptocurrency, makes predictions about blockchain technology and NFTs. Since NFTs are currently Ethereum backed, Buterin, one of the top NFT influencers on Twitter, said that buying and selling an NFT could involve an auction involving smart contracts and a coin like Dai.

Rae (Instagram: 15.3k followers)

Rae is Singapore's top NFT influencer on Instagram and southeast Asia's first hyper-realistic virtual influencer. With the help of CGI tech and powered by AI, Rae became the first virtual being to get a haircut by a celebrity hairstylist. Rae is now tapping into the potential of blockchain and cryptocurrency technologies to forge stronger connections with her followers. She recently shared limited-edition NFT collectibles with her fans.

Dr Julian Hosp (Twitter: 80.2k followers)

Dr Julian Hosp is passionate about cryptocurrencies and blockchain technology. A bestselling author and an entrepreneur, Hosp participates in various NFT podcasts and YouTube videos to discuss the proper valuation of tokens, different NFT platforms, their differences, and short and long-term price predictions for NFTs.

Shavonne Wong (Instagram: 25k followers)

Shavonne Wong is a known name in the fashion photography world. In 2021, she created Vogue magazine's first NFT cover. According to Wong, social media is an essential part of the NFT space to build a network. In the NFT world, she got exposed to innovative art, which made her transition to 3d designs and digital collectibles.

Top 5 NFT Influencers in Australia

Mateen Soudagar (Youtube: 20.1k followers) 

Matty is Australia's one of the top NFT influencers on YouTube. He actively posts short videos on all NFT updates like NFT business models, reasons why Cryptopunks NFTs sell for millions, choosing the right NFT project, launching NFTs and other related issues.

Lushsux (Instagram: 832k followers)

Lushsux, Australia's most prolific street artist, recently entered the world of NFTs after he sold his piece for 250,000 USD. He interacts with his followers through multiple social media channels on what NFTs mean for the art world and his plans to work on a new NFT mechanic.

Elizabeth Stark (Twitter: 139.3k followers)

Elizabeth Stark, co-founder and CEO of Lightning Labs, is a blockchain entrepreneur, educator and open-internet advocate. Stark is a graduate of Harvard Law School, a fellow at the Yale Information Society Project, a lecturer in computer science at Yale University, an adjunct associate professor at NYU. Earlier, she was an entrepreneur-in-residence at Stanford StartX. Stark played an instrumental role in internet freedom engaging 18 million people globally.

Brown Cardigan (Instagram:  1m followers)

The Brown Cardigan leverages short videos of rogue Australians into a million-strong Instagram following. Entering the NFT market, Brown Cardigan minted their artwork "brown square" on Zora, a blockchain protocol and crypto-asset exchange. They see NFTs as an investment and a creative outlet with the potential to have smart contracts with subscribers. 

Eunice Wong (Twitter: 53.7k followers)

Eunice Wong is Australia's top crypto influencer with more than one lakh followers on Instagram. She live tweets the trade done on NFT platforms like 2crazyNFT, an eSports NFT platform, among others.

Top 5 NFT Influencers in UAE

UAE|NFT (Twitter: 11.6k followers)

UAE NFT is a UAE-based Emirati entrepreneur and NFT collector. As a dedicated patron of the emerging community and co-founder of Bedu, he invests in advancing the digital space, the Metaverse, and web3, with a vision to progressively build a community.

Carl Runefelt (YouTube:  551k followers)

Carl Runefelt is a prominent voice in cryptocurrency and blockchain. His YouTube channel focuses on Bitcoin news and Bitcoin price. In every video, he does Bitcoin technical analysis suitable even for beginners. Every day he goes through crypto news and makes some general cryptocurrency analysis. Runefelt, better known as The Moon, recently spent over $ 1 million on a crypto punk NFT.

Matthias Mende (Instagram:  219k followers)

Matthias Mende is a passionate supporter of blockchain technology. He is an advisor to the CEO of the Dubai Blockchain Center, the UAE's highest government-related blockchain office. Recently, Mende purchased an NFT dedicated to Maradona's 'Magic Foot' for the centre. He actively talks about NFTs expanding space.

Kaiwan Shaban (YouTube - 238k followers)

Kaiwan Shaban is a 22-year-old Kurdish digital artist. His creations represent an interwoven mix of digital art and cinematography. By conveying the best of both worlds, he translates his ideas into a unique form of creative expression. Shaban, a top NFT influencer on YouTube, gives video tutorials on various aspects of NFTs. He covers topics like how to market NFTs, turning art into NFTs and understanding the basics of NFTs.

Amrita Sethi (Instagram: 5,001 followers)

Amrita Sethi is the Middle East's first NFT artist and creator of the "Future NFT Dubai", - an NFT mural. As the Dubai government has been proactive in supporting these disruptive technologies, Sethi was awarded the prestigious Golden Visa Residency in Dubai for her contribution to the Digital Art Market in the UAE.

Read More: Top 7 Instagram Crypto Influencers in the UAE

Top 5 NFT Influencers in the United Kingdom

Brad Garlinghouse (Twitter:  585.9k followers)

CEO at Ripple, Brad Garlinghouse, is betting on NFTs by joining a Series A investment in Mintable, a site that offers simple tools for anyone to make NFTs. Minting NFTs on Ethereum often leads to unpleasant surprises of high transaction tax. Garlinghouse is trying to cut the cost by introducing new technology. 

Andreas M. Antonopoulos (YouTube: 305k followers)

Andreas M. Antonopoulos is a British bitcoin advocate and a sought after expert on open blockchain technologies. Making complex subjects easy to understand, Antonopoulos runs a YouTube channel where he talks about cryptocurrencies and NFTs, answering what an NFT is? How are NFTs different from cryptocurrencies? What do you own when you buy an NFT? Are there extra perks for owning NFTs, using them as an access token, ownership and control over the asset, and can NFTs expire?

Anthony Robb (Instagram - 360k followers)

Anthony Robb, known as Antz, is an entrepreneur, counted among top NFT influencers.  Focusing on buying and trading of NFTs, Antz has created a crypto-BaitCoin. It aims to disrupt the music industry by utilizing the power and creativity of NFTs. BaitCoin will help buy concert tickets and resolve the issue of fake second-hand tickets in the music industry. Once the ticket is sold by minting an NFT, each ticket becomes unique using the blockchain. 

Nathan Head (Instagram: 111k followers)

Nathan Head, a resident of Bournemouth, UK, has garnered a large following on Instagram as an NFT influencer and collector. He is a digital artist cum influencer who promotes art and NFTs on social media. His first entry into the NFT space was his debut "Flavors of Summer" collection, which went live on 30th April 2021.

Pranksy (Twitter - 258k followers)

Pranksy is a British national who has been an early investor in NFT. He is the founder of NFTBOXES Ltd. He's well-known within the crypto space, particularly on the Ethereum blockchain. Focusing on NFTs, Pranksy works carefully with the contributing artists to include the best quality NFTs every month. He is currently one of the top collectors of NBA Top Shots.

Top 5 NFT Influencers in Malaysia

Lon Wong (Twitter: 21.7k followers)

Lon Wong is a Malaysian entrepreneur and the president of the New Economy Movement (NEM). He educates and promotes the NEM blockchain technology platform and NFTs to the most prominent international industries and institutions like Metaverse.

Munira Hamzah (Twitter:  12.7k followers)

Munira Hamza is the founder of Malaysia NFT, a not-for-profit organization and digital gallery. It supports Malaysian artists in the NFT scene, minting tokens and providing educational materials and peer support to empower and uplift Malaysian art on the global scene.

Katun (Instagram: 94k followers)

Kuala Lumpur-based graffiti artist Abdul Hafiz Abdul Rahman, better known under the name of Katun, is connected to the world of top NFT influencers. In 2021, he sold the most expensive batch of NFTs in Malaysia, which amassed followers on Instagram. He believes that NFT culture is growing exponentially in the country. Katun founded - 4 Stages - a digital platform to bring Southeast Asian artists together.

Red Hong Yi (Instagram: 186k followers)

Red Hong Yi is a well-known Malaysian artist who had an NFT collaboration with Time magazine. As part of the TIMEPieces series, Red created a dynamic animated image of a little girl standing within a two-dimensional pixelated world who must choose between fiat money and crypto, with a giant banknote issued by the imaginary Memebank floating in the air. Her latest NFT release is a series titled Memebank.

Peng Joon (Instagram: 982k followers)


Peng Joon is into making big money through the internet. He runs a YouTube channel on affiliate marketing, cryptocurrencies, and NFTs to help the masses better understand the topic. Joon chooses topics like having an NFT under 500 USD, the future of digital collectibles and ways to launch personal NFT collections. 

The growing blockchain technology is opening doors for NFT influencers. Digital companies are also roping in top YouTube and Instagram with maximum followers to promote NFTs. Connect with to get easy access to more NFT influencers who can help create brand awareness or drive engagement. Request a free trial today. 

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