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In influencer marketing, what has become the most sought after way to reach the target audience is to collaborate with micro-influencers.
With a small follower base of 1000 to 100,000 people, micro influencers' tight-knit community comprises loyal and passionate fans.
And the impact of this loyalty can be seen on ROI. Data shows that micro-influencers generate an average of 3.86% engagement rate, which is higher than mega and macro-influencers. The reason is that people trust micro-influencers and find their recommendations more genuine.
But finding the right one, who is also interested in your niche, can be a challenge. Today, various micro-influencer marketing agencies globally are helping brands partner with the perfect influencers.
Some even use influencer marketing platforms to search for the right talent. Like affable.ai is one of them, helping brands and agencies find the right social media talent, manage the campaign directly, and measure the results.
Let's explore the top micro-influencer marketing agencies that help brands scale their campaigns internationally.
Seed Marketing is the best micro-influencer agency with a network of more than 10K student creators. It uses a platform, Mission Manager, to manage the hiring process.
Set up in 2012, the agency caters to the US, the UK, and Australia markets to develop brand-specific strategies, conduct research, amplify content on digital channels, and track & measure the performance of the marketing campaigns.
Brands like Spotify, Bumble, Jack Daniels, Levi's, Budweiser, and others have benefitted from their services.
Apex Drop is a full-service micro-influencer marketing agency with a network of more than 15K creators. It has created 100K+ social media posts and achieved 4M+ impressions for clients. The company specialises in creating license-free content for campaigns with the help of a team of photographers.
The company targets North American companies and has worked with 300+ brands, including Soylent, iHome, Pact, Claire's, Foster Grant, etc.
Heron Agency is a Chicago-based agency with a network of micro-influencers like vloggers from Instagram, YouTube, and Facebook. The agency works with lifestyle and corporate industry brands, including Hyatt, Hampton, Smirnoff, P&G, JW Marriott, etc.
It also provides social media, PR, brand development, digital marketing, and other services to elevate a brand's growth.
Trusted by top brands, Obviously runs end-to-end campaigns, from influencer discovery to performance measurement. Founded in 2013, this micro-influencer marketing agency has activated over 67K creators for clients. The company creates content for three major platforms, including TikTok, Instagram, and YouTube.
It uses an AI platform to help brands and agencies acquire data-driven results. The company's client list includes Converse, Ulta Beauty, Lyft, Bumble, Honest Beauty and several other brands.
Are you looking for an effective way to connect with your target audience leveraging micro-influencers? Try affable.ai.
Established in 2017, BeInfluence is an agency connecting brands with nano, macro, and micro-influencers. Headquartered in Europe, the agency has a network of 7000+ global creators.
It allows content creators to register themselves on its app and collaborate with brands. The agency creates, manages, amplifies, and measures campaigns. It has provided its services to King Richard, Pink Lady, Nestle, Sony Music, Warner Bros, and other global brands run smoother campaigns.
Collectively Inc is a leading micro-influencer marketing agency with over 15 years of experience. It has a network of 18M+ influencers, out of which 4M are from North America and 3M from the UK.
The company not only executes campaigns but also works on strategy building and talent acquisition. For successful social campaigns, it provides competitor analysis, conducts social listening, builds strategy, and curates content.
The agency is currently working with Intel, Pandora, Linkedin, Delta, HP, Coty, and other global brands.
Started in 2011, HireInfluence follows a customised strategic approach to running successful campaigns for brands. The agency focuses on data and insights to make informed decisions for brand campaigns.
It provides other services like content amplification, campaign management, strategy briefing, talent sourcing, etc., to help brands reach their ideal audience.
Companies including Walmart, Microsoft, Nickelodeon, Macy's, and Evernote have collaborated with this micro-influencer marketing agency to run campaigns.
Carusele finds influencers using an in-built qStack rating technology to evaluate their quality and then manually vets them to ensure authenticity. It runs campaigns focused on conversions, sales, impressions, and website traffic to generate data to help brands identify if the campaigns are performing well.
It runs content-focused campaigns to guarantee results for clients in food & beverage, entertainment, beauty & lifestyle, and other industries. Revlon, Tyson, Pepsi, Walgreens, Hallmark, and other brands have benefited from its services.
Socioinfluencer is an India-based micro-influencer marketing agency connecting brands with bloggers, YouTube creators and social media influencers.
Founded in 2018, this company follows a 5-step model to run campaigns, including strategy creation, creator search, relationship management, content development, and analysis.
It has a network of fashion, lifestyle, home & design bloggers who promote brands on their websites. The agency also offers social media marketing services for its clients. It has worked with Bacardi, Kawasaki, TikTok, Happn, Snapdeal, MPN, etc.
5WPR connects brands with celebrities, mom & food bloggers, fashion experts, and YouTube creators. It has valuable connections in lifestyle, beauty, sports, health, and many other industries.
The company specialises in micro-influencer marketing, PR branding, talent recruitment, licensing, and more branding services. It has run campaigns for YOTO Player, SMEG, Lansinoh, Essence cosmetics etc.
Research shows that micro-influencers have a 20% higher conversion rate than macro-influencers. Brands looking to target a niche market and attract more customers hire micro creators for their campaigns.
If you're looking for talented micro-influencers, we can help you run campaigns in just a few clicks. Affable.ai is a technology-driven platform with a database of 6M+ creators to help you choose the right talent for your business. Get a free trial today!
Learn about how affable.ai has helped brands like you in running successful campaigns.
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