Top 10 Micro-Influencer Marketing Agencies to Check Out in 2022
In influencer marketing, what has become the most sought after way to reach the target audience is to collaborate with micro-influencers.
With a small follower base of 1000 to 100,000 people, micro influencers' tight-knit community comprises loyal and passionate fans.
And the impact of this loyalty can be seen on ROI. Data shows that micro-influencers generate an average of 3.86% engagement rate, which is higher than mega and macro-influencers. The reason is that people trust micro-influencers and find their recommendations more genuine.
But finding the right one, who is also interested in your niche, can be a challenge. Today, various micro-influencer marketing agencies globally are helping brands partner with the perfect influencers.
Some even use influencer marketing platforms to search for the right talent. Like affable.ai is one of them, helping brands and agencies find the right social media talent, manage the campaign directly, and measure the results.
Let's explore the top micro-influencer marketing agencies that help brands scale their campaigns internationally.
Leading Micro-Influencer Marketing Agencies Worldwide
1. Seed Marketing
Seed Marketing is the best micro-influencer agency with a network of more than 10K student creators. It uses a platform, Mission Manager, to manage the hiring process.
Set up in 2012, the agency caters to the US, the UK, and Australia markets to develop brand-specific strategies, conduct research, amplify content on digital channels, and track & measure the performance of the marketing campaigns.
Brands like Spotify, Bumble, Jack Daniels, Levi's, Budweiser, and others have benefitted from their services.
2. Apex Drop
Apex Drop is a full-service micro-influencer marketing agency with a network of more than 15K creators. It has created 100K+ social media posts and achieved 4M+ impressions for clients. The company specialises in creating license-free content for campaigns with the help of a team of photographers.
The company targets North American companies and has worked with 300+ brands, including Soylent, iHome, Pact, Claire's, Foster Grant, etc.
3. Heron Agency
Heron Agency is a Chicago-based agency with a network of micro-influencers like vloggers from Instagram, YouTube, and Facebook. The agency works with lifestyle and corporate industry brands, including Hyatt, Hampton, Smirnoff, P&G, JW Marriott, etc.
It also provides social media, PR, brand development, digital marketing, and other services to elevate a brand's growth.
Trusted by top brands, Obviously runs end-to-end campaigns, from influencer discovery to performance measurement. Founded in 2013, this micro-influencer marketing agency has activated over 67K creators for clients. The company creates content for three major platforms, including TikTok, Instagram, and YouTube.
It uses an AI platform to help brands and agencies acquire data-driven results. The company's client list includes Converse, Ulta Beauty, Lyft, Bumble, Honest Beauty and several other brands.