Singapore, which ranks fourth globally in social media penetration, has become a competitive market for brands and marketers to engage with online consumers.
Going by the 2019 data, out of the 5.83 million population, 4.92 million people use the internet, which makes social media all the more a crucial platform for brands to build awareness about their products or services.
Even a study conducted in 2018 showed that 39% used social media to make a purchase. Catching on with this shift in buying behaviour, many brands use social media marketing to attract potential buyers.
A social media agency in Singapore plays an integral role in this. They use multiple strategies, from circulating paid to organic posts and leveraging user-generated content to reach the desired audience.
Some agencies also help brands identify suitable social media creators with the help of influencer marketing platforms like affable.ai. The platform not only finds influencers but also helps manage and measure campaigns in a single place.
For more information, read our guide on influencer marketing in Singapore.
Let's do a deep dive into the top agencies in Singapore!
Founding Year: 2017
Plexxie is a top digital agency with expertise in social media management, including strategy building, ads campaign management, influencer marketing, community engagement, and reporting.
The agency provides comprehensive content creation services such as copywriting, photography and videography, branding, events, and graphic design for brands looking for exclusive creative content.
Their approach helps in building communities and connecting brands with their audience.
Clients: Crocodile, Marigold, Red ONE, Aroma Truffle & Co., Slate, Fox Networks Group, Capita Land
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