Affable aims to make your influencer marketing campaigns transparent and more effective. Once you have chosen the right influencers, Affable can go one step further and give you a custom report of how well your influencer campaign performed.
Affable’s report unpacks the campaign learning for you so that you can take advantage of any successes or avoid mistakes in future campaigns. Read more to find out the insights that a campaign report can give you:
#1 Overall Campaign Summary
The summary displays the sponsored influencer posts and a quick overview of the campaign performance in terms of total likes, comments and engagement rate of your entire campaign.
If you partnered with 10 influencers for your brand to work on a particular campaign, for example, the promotion of a new phone, this feature can give you analytics of how those 10 posts performed.
#2 Campaign Reach
Campaign reach refers to the total number of different people who engaged, at least once, with your post during a given period. Affable can display this information visually to show you the demographic breakdown of the audience reached.
Engagement is the most important measure of a campaign for many according to a report published by Linqia. 81% of the respondents believe that engagement is the ultimate influencer marketing KPI and all others pale in comparison.
Engagement is the interaction your content gets and is a definite measure of success which Affable can track:
Likes — Likes are a basic and important way to measure content appreciation. They also help you quantify the buzz around your influencer content thus your brand too. Not sure if the post engagement is good? Compare with the other posts uploaded by the same influencer.
Comments — Depending on the number and nature of comments, you can tell whether or not your audience likes your content. Again, Affable can help you find effective was the influencer’s branded content compared to other organic content uploaded by the same influencer.
#4 Gender Distribution
If as a business, you have a product/service that appeals to both genders, demographics wouldn’t be the first KPI to keep in mind. But if you were looking to target one gender more or you were looking to promote a gendered product, knowing if your influencer has reached them is super important. Affable can accurately breakdown gender analysis of an influencer’s post and give you a % value.
#5 Location-specific metrics
If your business is set up in Singapore but your influencer’s post reached India to a large degree, you will not see much increase in sales/visibility to your actual target market. With Affable’s location distribution, you will be able to see which countries the post actually reached. Knowing this, you can avoid working with influencers who may not have a strong presence in your market.
A powerful insight you will not find on Instagram, Affable can also break down the age ranges of the audience who have interacted with a post. As to why you might want to know the ages of your audience, knowing this information can help you know how to speak to them, where to find them, and what they want from your brand and how those people talk. Based on the results, you can adapt your keywords and SEO strategies to reach your market better.
All of these features will help you use data to strengthen your influencer marketing strategy and be better than the competition. If your campaign is a success, our tools will help you know why which will help you for future campaigns. On the other hand, if you fall short of your KPIs, you’ll know instantly by how much and see where things went wrong.
With Affable, you will be able to track the content of each influencer you work when and their content. This will give you the clearest picture of whether an influencer was worth the marketing dollars.