BlendJet, founded in 2017, has emerged as the number one portable blender brand globally in the last couple of years. With its game-changing technology that lets you make fresh smoothies, protein shakes, cocktails, or baby food wherever you go, BlendJet’s goal is to make healthy food convenient for everyone across the globe.
In 2021, almost a month before Black Friday, BlendJet aimed to raise awareness around its product by reaching out to its target audience from millennial moms to fitness, beauty and healthcare enthusiasts. They required influencers who could mirror the demographics of their target market. Prior to their partnership with affable.ai, BlendJet leveraged a different platform for the brand ambassador programme to build brand awareness.
The prominent challenge was the lack of an in-house audit system to comprehensively review each ambassador candidate and gauge its reliability in driving long-term conversions.
Lacked analytics tools to know about ambassador’s audience demographics like age, gender, lifestyle and interest of their audiences
Unable to measure the estimated reach of the brand ambassador campaign
No mechanism to conduct background checks of content creators and spot suspected accounts with a fake follower base
Manual influencer outreach made product gifting time-consuming
BlendJet, for the first time, partnered with affable.ai to run its campaign, “Become a BlendJet Influencer!” Affable.ai enabled BlendJet to identify the right influencers from within the database of six million influencers to run their campaign, giving in-depth insights into influencer analysis and their audience demographics. More so, tracking conversations around the brand and measuring engagement.
Created significant audience engagement by getting an estimated reach of 1M+, an engagement rate of 2.1% and 35.6k likes.
Sent personalized campaign outreach mails to 403 top Instagram influencers
Ran end-to-end influencer marketing campaigns without switching from one platform to another. Saved 75% of man-hours by automating product seeding.
What drew us to affable.ai was its smart methodology in data collection and presentation. affable.ai team has been very helpful in addressing questions and constantly improving the platform to better suit partner needs!
affable.ai provides a simple to use platform for us to find and engage online influencers. Built for the data-driven marketer, I’m liking what I see… and use!
We love affable.ai holistic capabilities for campaign management on Instagram. We are glad to learn that the team is also enhancing the experience for TikTok based on our feedback. Since TikTok is a channel of significance for us, we are happy with affable.ai agility in supporting partners like us with our goals and priorities.
affable.ai is a great platform to find new influencers across different demographics. It's discovery tools allowed me to make informed decisions using hard data, and it's integration with Shopify helped automate internal processes, saving my team time and resources.
affable.ai helps us target the right audience, measure performance, compare ourselves to competitors, and uncover strategy gaps. It's like having an extra employee to handle monitoring and reporting while another creates campaigns.
If you manage a large database of influencers, affable.ai is an essential tool to help you plan, strategize, and make informed decisions that are tailored to your campaign needs.
affable.ai has been instrumental in making our influencer workstreams more efficient and effective across different campaigns in the Philippines. Thanks to affable.ai, we've also said goodbye to manual tracking of influencer activity and time-consuming downloading of influencer content!
We would highly recommend affable.ai for its insights on influencers and tracking and reporting capabilities. The process is a lot easier and convenient in getting details such as engagement rate and reach of influencers, which helps us curate our content more efficiently.
At Norbreeze, we use affable.ai mainly for Product Seeding. The aesthetically designed dashboard provides meaningful statistics which enabled us to view crucial information at a glance.