First Day is a health and wellness company that manufactures natural multivitamins for children, teenagers, men, and women with a goal of raising healthy and happy families.
The D2C company, which was founded in 2018, has long recognised the value of influencer marketing in raising brand awareness and recruiting potential influencers who can be converted into product ambassadors.
First Day required an all-in- one solution for simplifying and automating influencer outreach across social media channels. A tool that could manage product gifting and generate discount codes to track engagement and sales driven by influencers — at a low cost and without a six-month to one-year lock period.
First Day paid a hefty price to CreatorIQ with a nearly 12-month lock-in period to run influencer marketing campaigns.
Creator IQ could narrow its influencer search to only two channels - Instagram and TikTok. It affected outreach on YouTube, Facebook, Twitter and other channels.
First Day spent countless hours on spreadsheets managing and tracking the stories and posts of influencers.
A long-term commitment with the solution provider.
Affable.ai optimized influencer marketing by allowing First Day to manage everything on one platform. It provided First Day with access to influencers across multiple social media channels, pulled in posted content, and provided real-time tracking of stories and videos without requiring the company to spend a fortune.
First Day could make product orders directly in affable.ai and ship them in bulk in just a few clicks. The tool enabled them to track individual influencer performance by generating discount codes and unique links. The three-month commitment with affable.ai let them create a proof of concept that translated into effective campaigns.
Saved 63% cost of running end-to-end influencer marketing campaigns
Saved 120 hours in two months by switching from manual to automated product gifting.
Got rid of manual tasks and spreadsheets
What drew us to affable.ai was its smart methodology in data collection and presentation. affable.ai team has been very helpful in addressing questions and constantly improving the platform to better suit partner needs!
affable.ai provides a simple to use platform for us to find and engage online influencers. Built for the data-driven marketer, I’m liking what I see… and use!
We love affable.ai holistic capabilities for campaign management on Instagram. We are glad to learn that the team is also enhancing the experience for TikTok based on our feedback. Since TikTok is a channel of significance for us, we are happy with affable.ai agility in supporting partners like us with our goals and priorities.
affable.ai is a great platform to find new influencers across different demographics. It's discovery tools allowed me to make informed decisions using hard data, and it's integration with Shopify helped automate internal processes, saving my team time and resources.
affable.ai helps us target the right audience, measure performance, compare ourselves to competitors, and uncover strategy gaps. It's like having an extra employee to handle monitoring and reporting while another creates campaigns.
If you manage a large database of influencers, affable.ai is an essential tool to help you plan, strategize, and make informed decisions that are tailored to your campaign needs.
affable.ai has been instrumental in making our influencer workstreams more efficient and effective across different campaigns in the Philippines. Thanks to affable.ai, we've also said goodbye to manual tracking of influencer activity and time-consuming downloading of influencer content!
We would highly recommend affable.ai for its insights on influencers and tracking and reporting capabilities. The process is a lot easier and convenient in getting details such as engagement rate and reach of influencers, which helps us curate our content more efficiently.
At Norbreeze, we use affable.ai mainly for Product Seeding. The aesthetically designed dashboard provides meaningful statistics which enabled us to view crucial information at a glance.