Renato Sio started Sanitary Care Products Asia, Inc. in 1996, with the belief that every Filipino should have access to quality hygiene products. The company continues to serve the Philippine market with high quality products at competitive prices. A tissue converter with offices located nationwide, SPCA serves both the retail and institutional markets.
SCPA also takes pride in being the first Philippine brand to come up with innovative tissue solutions for consumers. SCPA only acquires the latest technology to be utilized in product configuration from services to solutions. The company pours continuous efforts in understanding the market behavior in the tissue industry. These efforts resulted in data used by SCPA to produce a hygienic paper line that suits the needs of their consumers.
SCPA is on a mission to provide Filipinos with the best bathroom and hygiene products. It does so via its brands, such as Tisyu, which offers hygienic bathroom essentials. To advocate their cause for better hygiene, SCPA prioritized the creation of a better marketing strategy. They reached out to their target market through affable.ai in the visual marketing space. They wanted to work with local micro-influencers to create brand awareness and brand adoption.
Penetrating the Philippine demographic and introducing tissue to a water weak country that relies on water for all their bathroom hygiene needs. Getting people to adopt the ideology that water and tissue can co-exist together for better bathroom hygiene.
Finding the right people to advocate for Tisyu, which is known for its coreless tissues (the first of its kind in the Philippines)
Spending a lot of money working with third party agencies where there is a lot of back and forth. Communicating the exact needs with the influencer is expensive in terms of both cost and time.
Difficulty in finding credible influencers due to the lack of tools that will help us match the right people for the brand. It affects brand safety too, because it is difficult to manually look for what brands the influencers have worked with before and how they performed.
No metrics to analyze influencers or the campaigns they worked on. Only relying on likes, views and impressions. Lacked tools to track ROI and campaign success.
Using affable.ai’s pool of diverse influencers and filters, which ranges from consumer interests to audience demographic and geography, could help SCPA achieve its goals of finding relevant local brand ambassadors for their products - Tisyu.
Access to influencers' previous content, brand partnerships and performance helped SCPA determine the right people for their brand. This ease of finding the right data to shortlist influencers reduced their time and effort spent to do the same to less than two weeks.
The convenience of having all the necessary components for campaigns, such as influencers, two-way communication with influencers without the need for a third-party agency, collaborations, and results, all in one place has enabled SCPA to operate campaigns more efficiently.
Campaign reports providing an overview of all financial expenditure and the associated returns on investment. This is beneficial to the company as they are highly focused on the ROI. These reports also help them finetune their campaigns and their search for influencers.
2500% ROI on the Taboo Talks campaign which witnessed a whopping 32% response rate from influencers.
Reached 251.23K+ people through 151 posts across Instagram, Tiktok and Facebook across 22(out of 69) influencers on Instagram. Generated an Estimated Media Value (EMV) of almost PH844.73K.
Ran influencer discovery, discussions and collaborations at scale in less two weeks.
What drew us to affable.ai was its smart methodology in data collection and presentation. affable.ai team has been very helpful in addressing questions and constantly improving the platform to better suit partner needs!
affable.ai provides a simple to use platform for us to find and engage online influencers. Built for the data-driven marketer, I’m liking what I see… and use!
We love affable.ai holistic capabilities for campaign management on Instagram. We are glad to learn that the team is also enhancing the experience for TikTok based on our feedback. Since TikTok is a channel of significance for us, we are happy with affable.ai agility in supporting partners like us with our goals and priorities.
affable.ai is a great platform to find new influencers across different demographics. It's discovery tools allowed me to make informed decisions using hard data, and it's integration with Shopify helped automate internal processes, saving my team time and resources.
affable.ai helps us target the right audience, measure performance, compare ourselves to competitors, and uncover strategy gaps. It's like having an extra employee to handle monitoring and reporting while another creates campaigns.
If you manage a large database of influencers, affable.ai is an essential tool to help you plan, strategize, and make informed decisions that are tailored to your campaign needs.
affable.ai has been instrumental in making our influencer workstreams more efficient and effective across different campaigns in the Philippines. Thanks to affable.ai, we've also said goodbye to manual tracking of influencer activity and time-consuming downloading of influencer content!
We would highly recommend affable.ai for its insights on influencers and tracking and reporting capabilities. The process is a lot easier and convenient in getting details such as engagement rate and reach of influencers, which helps us curate our content more efficiently.
At Norbreeze, we use affable.ai mainly for Product Seeding. The aesthetically designed dashboard provides meaningful statistics which enabled us to view crucial information at a glance.
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