Zenyum is a consumer-focused healthcare brand revolutionizing the dental industry. With a mission to simplify and enhance smile journeys, Zenyum offers affordable dental treatments that actually work. Founded in Singapore in 2018, Zenyum brings together a team of experienced tech entrepreneurs and doctors to provide Smile Cosmetics manufactured under the highest quality standards.By partnering with expert dentists across Asia, Zenyum ensures the highest level of care for its customers. Operating in multiple countries including Singapore, Malaysia, Hong Kong, Indonesia, Taiwan, Thailand, and Vietnam, Zenyum is transforming the way people approach dental care with convenience and affordability at the core.
In the highly regulated healthcare industry, marketers at Zenyum face numerous challenges in effectively communicating the true effectiveness of their products. Zenyum experienced these challenges firsthand. In this blog, we'll explore how Zenyum leveraged affable.ai to enhance their influencer marketing strategies and drive impactful business outcomes.
Before using affable.ai, Zenyum relied on multiple platforms to identify high-quality influencers while ensuring they had genuine and engaged followers. The process was time-consuming and inefficient. However, with affable.ai's comprehensive search capabilities using 20+ filters to filter out from, and having detailed analytics, Zenyum was able to discover influencers more efficiently. The standout features from the platform for Zenyum included distinguishing between branded and non-branded content, identifying suspicious followers, and benchmarking engagement rates against similar influencers. This streamlined approach significantly improved Zenyum's influencer discovery and quality check processes.
Managing multiple influencers and tracking their performance across campaigns was another challenge for Zenyum. Previously, they had to manually compile data from different platforms, resulting in a tedious and error-prone process. affable.ai provided Zenyum with a centralized dashboard to track the performance of multiple influencers seamlessly. They could monitor metrics such as engagement, reach, and conversions, enabling data-driven decision-making and optimizing campaign strategies in real-time and all at one place.
As a healthcare brand, Zenyum faced strict regulations when it came to marketing their products. affable.ai played a crucial role in helping them adhere to these regulations. The platform provided insights into influencers' audience demographics, allowing Zenyum to ensure that their messaging reached the right target audience while maintaining compliance with regional regulations. With affable.ai, Zenyum could confidently collaborate with influencers and effectively communicate the safety results, transformation, and core benefits of their oral care solutions.
Difficulty in finding credible influencers due to the lack of tools that will help us match the right people for the brand. It affects brand safety too, because it is difficult to manually look for what brands the influencers have worked with before and how they performed.
affable.ai proved to be a game-changer for Zenyum's influencer marketing efforts. By streamlining influencer discovery, providing centralized performance tracking, ensuring regulatory compliance, and facilitating efficient onboarding.With affable.ai's support, Zenyum effectively leveraged influencer collaborations to communicate the true effectiveness, safety results, and core benefits of their oral care products, ultimately driving business growth and maximizing brand exposure.
What drew us to affable.ai was its smart methodology in data collection and presentation. affable.ai team has been very helpful in addressing questions and constantly improving the platform to better suit partner needs!
affable.ai provides a simple to use platform for us to find and engage online influencers. Built for the data-driven marketer, I’m liking what I see… and use!
We love affable.ai holistic capabilities for campaign management on Instagram. We are glad to learn that the team is also enhancing the experience for TikTok based on our feedback. Since TikTok is a channel of significance for us, we are happy with affable.ai agility in supporting partners like us with our goals and priorities.
affable.ai is a great platform to find new influencers across different demographics. It's discovery tools allowed me to make informed decisions using hard data, and it's integration with Shopify helped automate internal processes, saving my team time and resources.
affable.ai helps us target the right audience, measure performance, compare ourselves to competitors, and uncover strategy gaps. It's like having an extra employee to handle monitoring and reporting while another creates campaigns.
If you manage a large database of influencers, affable.ai is an essential tool to help you plan, strategize, and make informed decisions that are tailored to your campaign needs.
affable.ai has been instrumental in making our influencer workstreams more efficient and effective across different campaigns in the Philippines. Thanks to affable.ai, we've also said goodbye to manual tracking of influencer activity and time-consuming downloading of influencer content!
We would highly recommend affable.ai for its insights on influencers and tracking and reporting capabilities. The process is a lot easier and convenient in getting details such as engagement rate and reach of influencers, which helps us curate our content more efficiently.
At Norbreeze, we use affable.ai mainly for Product Seeding. The aesthetically designed dashboard provides meaningful statistics which enabled us to view crucial information at a glance.
.png)
.png)
.png)
.png)
.png)
.png)
