Valentine’s Day is coming! It’s the time of year where we celebrate our loving relationships with our partners.
However, in recent years, the concept of Valentine’s Day is no longer being limited to couples. To some people, it is considered a day to celebrate love, whether it is the love between partners, friends, family, or even self-love. By focusing marketing efforts on Valentine’s Day and creating inclusive campaigns, brands can potentially reach a wider audience and upsell their products.
In this blog, we will learn from some of the most inspiring campaigns and see how some brands share love with their customers on Valentine’s Day. Grab a chocolate bar and read on!
Running contests for special occasions is a great way to leverage UGC marketing campaigns. To celebrate Valentine’s Day, The Body Shop (@thebodyshop) ran an attractive campaign #SendingAKiss where they encouraged followers to send photos of themselves blowing a kiss to their friends, with the winner getting a gift pack of newly released fruit-scented lip balms. Apart from making a simple-but-sweet video, the brand also made a smart move by targeting all women (regardless of their relationship status), and celebrating friendship.
Giveaways are part of classic marketing campaigns to help brands gain a large amount of following in a short time. By simply tagging their friends in the post and following the brand, audiences can have a chance to win prizes. Brands can also consider collaborating with social media influencers to gain more traction and expand their audience reach.
Regardless whether it's a contest or a simple giveaway, offering a compelling prize is a crucial element to encourage more to join your campaign. However, a good reward need not necessarily be an expensive gift or a large amount of money. Read our other blogpost to find out how Starbucks created a buzz on social media with its simple-but-effective UGC campaigns.
Observed on February 13 (the day before Valentine's Day), Galentine's Day celebrates friendships and is a popular concept among single women. As Galentine's Day receives increasing attention in recent years, more and more brands are now including this special occasion in their marketing strategy.
A typical example comes from the famous jewelry brand Pandora (@theofficialpandora). Last year, this brand partnered with influencers around the world to highlight their latest item as a gift for both friends and partners.
Luna Bar (@lunabar), a brand of nutrition bar, applied the same strategy as they collaborated with US influencers to feature their Luna Mash Up bar and promote togetherness on Galentine’s Day.
Another interesting Galentine’s campaign worth your attention is from the pet food brand Stella & Chewy's (@stellaandchewys). Galentine’s Day is about friendship, and for some people pets are their best friends! That’s why last February, Stella & Chewy's partnered with top pet influencers to promote their products, stealing everyone’s heart with adorable pet pictures. This campaign is a great example of how we can expand the concept of love and reach to even niche markets on Galentine’s (or Valentine’s) Day.
Valentine’s day is a chance for brands to showcase and upsell their products with romantic packaging. After all, who doesn’t want to receive a lovely gift box on this special day?
While offering a beautiful package is a traditional move, brands can stay ahead of the curve by customizing their products to delight customers. @sweetfavoursg has found a way to do it by allowing customers to personalize giftboxes and gifts with their names and messages. The brand also partnered with beauty & fashion influencer @julynnlau to drive awareness for their special Valentine’s promotion.
Ready for a lot of cuteness? Last year, @Mojivn, a Vietnamese accessory brand, created a buzz on social media by offering lovely customized gift boxes. There featured 8 gift boxes with different colour themes, and each is filled with a different set of items. Customers also have a variety of options to consider and can select the one that matches their partner’s personality best!
Creating interactive experience can help brands to enhance customer experience as well as gain immense traction on social media. One prime example come from the luxury brand Tiffany & Co. Their idea is simple - customers can create their own unique sticker on the website, add it to their photo and share it on Instagram with the relevant hashtag (#BelieveInLove). The also had a post on their IG feed to show how easy it is to create a sticker.
To attract more attention, Tiffany & Co also partnered with macro-influencers Nicole Andersson and received lots of compliments on social media for this brilliant idea!
With love and romance in the air, influencer couples have the ability to create an emotional connection to a product or service they promote, which is perfect for brands to run an impactful influencer marketing campaign on Valentine’s Day.
There are many ways brands can leverage the power of influencer couples, from sharing date ideas, paired clothes to couple activities and fun places to check out. To help brands double the impact of your influencer marketing strategy, we have compiled a list of Top Influencer Couples in Southeast Asia in our previous blog. Check it out now!
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