The information-centred shopping in India often makes it challenging for brands to rope in the target customers. Consumers, who read brand reviews or depend on peer recommendations for purchasing a product, need social proof. Getting information on how others have used the product is what they expect.
Many brands fail to build so due to a lack of data, customer reviews, etc. Such brands use influencers to share their product opinions, creating a critical touchpoint in the consumer buying journey.
Influencer marketing agencies in India are helping brands find influencers who can nurture the audience via constant communication. Agencies have expert teams with access to creator profile data helping them identify the right influencers.
Some agencies rely on influencer marketing platforms like affable.ai to onboard the right influencer. The platform gives you access to over 6M creator profiles that display insights on performance and audience to enable a perfect match.
Let's see the top agencies in India!
Founding Year: 2018
Headquartered in Mumbai, Confluencr creates targeted campaigns for Indian and global brands in eCommerce, healthcare, food and wellness, and education. The agency has a network of 15000+ influencers creating content in multiple languages, including Tamil, Hindi, Bengali, Telugu, and more.
It offers content mapping, influencer curation, content delivery, and reporting and analytics services. The agency also organises celebrity collaborations, connecting brands with actors, musicians, stand-up comedians, etc., to reach the masses.
It also provides YouTube and Instagram influencer marketing to amplify brand visibility on the platforms.
Clients: Kotak, Paytm, Vedix, Masai, WOW Skin Science, Pet Fed, Vedantu, Flipkart, Ola Foods, Groww
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