Regarding influencer marketing in New Zealand, studies show that almost 50% of marketers cite spotting fake creators as their foremost challenge. Several fraudulent activities, such as creators posting misleading content, hiding sponsored posts and buying followers and engagement, are prevalent.
In 2020, almost 55% of Instagram creators worldwide inflated followers and engagement. New Zealand cannot be left behind, as many mega influencers have been popping up in the news for being involved in fraud damaging the brand's reputation.
Seeing such instances happening frequently, the Advertising Standards Authority (ASA) in New Zealand has put regulations on influencers for brand and consumer safety. Therefore, running a secure and effective campaign may require collaboration with influencer marketing agencies in New Zealand or opt for an automated tool to run campaigns end-to-end.
Agencies connect you with authentic and vetted creators from their database. Some agencies even use influencer automation tools like affable.ai to detect fraud.
Let's look at some of the leading agencies in NZ.
Read more: Top 1000 Micro Instagram Influencers in New Zealand.
Founding Year: NA
InfluenceWorks, a leading influencer marketing agency in NZ, combines technology and creativity to run engaging data-driven campaigns. It uses in-house tools for audience analysis to ensure influencers' followers match your target customers.
Once the creators are selected, the agency works on creating bespoke strategies and content aligning with your business goals. It also carries out influencer sampling to start conversations about your business. Under this, it sends your products to creators and asks for authentic social media content in return.
Using a mix of influencer marketing and paid ads strategy, they amplify the creator content across platforms to boost your reach.
Clients: Be Pure, BOOST, Canon, Ceres Organics, Decra Wall, Penati Crackers, Motueka Creamery, Wild Ferns
Are you finding it difficult to reach several influencers in one go? Try affable.ai. Book a free trial.
Founding Year: 2017
Headquartered in NZ, Curator serves international brands through a network of global creators. To boost ROI for your business, the agency runs performance-focused campaigns using creative and customised strategies.
The agency analyses the influencer's existing content and audience to develop innovative and exciting content strategies. In addition to word-of-mouth marketing, the agency provides social media management, account management, strategic consultation, and digital marketing services.
Clients: MEO Air, The Source Bulk Foods NZ, NYGLE, Air New Zealand, Pheast, Hilton Hotels and Resorts, Encare, Xcell, Sofitel
Founding Year: 2009
Mosh, an influencer marketing agency in NZ, aims to reduce irrelevant marketing practices and boost social media literacy.
With 13 years of experience in social media, the agency drives tailor-made influencer campaigns for its clients. To run well-executed campaigns, it provides end-to-end solutions, including planning, research, creator discovery, outreach, execution, monitoring, reporting, and sharing.
The agency connects you with talented micro-influencers who drive actual engagements. Their in-house tool, Mosh Studio, creates quality branded content, including images, videos, and more.
Clients: Palmers, Only Good, Sleepyhead, Hell, Villa Maria, Colorsteel, Chanui, PGG Wrightson, Kungfood
Founding Year: 2016
Founded by Sugar&Partners, a full-service creative agency in New Zealand, Social Sugar claims to be Australia's longest-running social media agency.
It specialises in end-to-end word-of-mouth marketing, providing strategy development, discovery, negotiations, content briefing and monitoring, relationship building, and ROI measurement.
Additionally, the agency provides social strategy, social media management, paid social, social commerce, social creativity, and so on.
Clients: OMF, Noode, Tradify, Dunkin' Donuts, Hubbards, Xero, Thin Lizzy, Movenpick, Vitafresh, Hannahs
Founding Year: 2016
Culture, being one of the leading influencer marketing agencies in New Zealand, runs campaigns driven by insights, technology, and creativity.
The agency handles creator discovery and matchmaking, campaign execution and management, and sponsorship management to run complete campaigns for clients. It even uses the traditional PR techniques under creator marketing to create awareness and reach a larger audience.
Using in-market social listening tools, the agency understands the audience's reaction to your product and content. It also provides strategy building, social media and community management, media, creative, and content services.
Clients: Walter & Wild, Coca-Cola, KFC, Good Group, Humm Group, Esk Valley, Canterbury, Briscoe Group, Nestle Purina
Founding Year: 2011
As a full-service influencer marketing agency in NZ, Social Soup has driven more than 500 successful campaigns since its inception. Owned by the Influencer's Group, the agency believes that anyone with a fair following, authentic content, and high engagement can be an influencer.
To match the clients with authentic brand advocates, they recruit micro and nano creators who can be bloggers, vloggers, photographers, gamers, existing customers, or niche experts. They use proprietary tools like Soup Pro to develop data-driven content strategies to attract the audience.
The agency handles community research, referral programmes, and customer reviews.
Clients: Lego, Loreal, Raww, Aldi, Sard Wonder, Sunbites
Founding Year: NA
Market My Company helps clients find relevant creators in education, food, fashion, parenting, healthcare, entertainment, and more industries to target their ideal audience.
Headquartered in NZ, this influencer marketing agency also helps you set realistic goals and finalise result-focused strategies. With years of experience in digital and social engagement, the agency knows how to rope in your niche audience, who can be teens, parents, seniors, etc.
Under digital marketing services, they provide design, content, training, events, Facebook (Meta) advertising, email marketing, and more.
Clients: Kartel, Storm Bee, Insideout, Selwyn Auto, Drama The Label, Lady Lash, Halo Nutrition, institute of Hoops
Not all brands have the required time and resources to hire influencer agencies. In such cases, influencer marketing platforms like affable.ai can be the right option for you. The platform's fraud detection tool helps find creators with real engagements, authentic content, and original followers. In addition, platforms assist in managing the campaigns and measuring overall success.
To know more, request a free trial and get a detailed demo of the affable.ai marketing tool!
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