Regarding influencer marketing in New Zealand, studies show that almost 50% of marketers cite spotting fake creators as their foremost challenge. Several fraudulent activities, such as creators posting misleading content, hiding sponsored posts and buying followers and engagement, are prevalent.
In 2020, almost 55% of Instagram creators worldwide inflated followers and engagement. New Zealand cannot be left behind, as many mega influencers have been popping up in the news for being involved in fraud damaging the brand's reputation.
Seeing such instances happening frequently, the Advertising Standards Authority (ASA) in New Zealand has put regulations on influencers for brand and consumer safety. Therefore, running a secure and effective campaign may require collaboration with influencer marketing agencies in New Zealand or opt for an automated tool to run campaigns end-to-end.
Agencies connect you with authentic and vetted creators from their database. Some agencies even use influencer automation tools like affable.ai to detect fraud.
Let's look at some of the leading agencies in NZ.
Read more: Top 1000 Micro Instagram Influencers in New Zealand.
Founding Year: NA
InfluenceWorks, a leading influencer marketing agency in NZ, combines technology and creativity to run engaging data-driven campaigns. It uses in-house tools for audience analysis to ensure influencers' followers match your target customers.
Once the creators are selected, the agency works on creating bespoke strategies and content aligning with your business goals. It also carries out influencer sampling to start conversations about your business. Under this, it sends your products to creators and asks for authentic social media content in return.
Using a mix of influencer marketing and paid ads strategy, they amplify the creator content across platforms to boost your reach.
Clients: Be Pure, BOOST, Canon, Ceres Organics, Decra Wall, Penati Crackers, Motueka Creamery, Wild Ferns
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