Your Influencer Marketing Guide To A Successful Q2 2023
When it comes to influencer marketing, the landscape is ever-changing and constantly evolving, with new trends and tactics emerging every month.
The year began with influencer marketing trends that pushed brands to adopt unconventional strategies, unlike those they were already following. First, the buzz around de-influencing swept the industry. And while the debate over whether it was a genuine call to reduce overconsumption or merely a marketing ploy was still raging, the news of TikTok being banned in the USA once again hit the headlines.
That's how dynamic the creator economy can be!
But it doesn't mean you must dabble with your plans to run an influencer marketing campaign in Q2, 2023. Our latest Influencer Marketing Report has scoured the first three months of the year to identify the top 10 most successful influencer marketing trends that emerged.
1. Step up to TikTok's long-form videos
As TikTok becomes the new search engine tool for Gen Z and millennials, brands are stepping into 10-minute videos on the platform to engage users for longer periods and boost their visibility.
2. First Mover Influencers vs. Celebrities? Who Holds the More Power?
Influencers are indeed the new advertising channels, but celebrity influence is not yet obsolete. Many brands are recording tremendous awareness with celebrity-driven Super Bowl ads while using influencers to win audience trust.
3. Can ChatGPT Be Your Next Influencer Partner?
ChatGPT has the potential to streamline influencer communication, generate workable ideas, and explore social trends and hashtags. But it is still far from replacing content creators.
4. Why Collaborating With Streamers Is a Smart Move
Streaming platforms are the new social media channels. Gaming influencers or video game streamers create raw and engaging content to connect with the target audience. Brands can tap into their influence to create resonating content.
5. Art of Breadcrumbing to Place Influencer Content Strategically
The breadcrumb technique provides snippets of content to lead customers to a desired outcome. It is a trending marketing tactic big-name brands use to captivate, entice, and build anticipation in the audience. HBO mastered the tactic to release its awaiting Last Of Us series.
6. Tapping Editors and Journalists as Ultimate Influencers for Brands
The influencer marketing industry has become saturated with every social media user calling themselves an influencer. So brands seek new influential voices like editors, writers, and journalists to promote their products.
7. Influencer Campaigns With Partner Brands a Win-Win Situation
Brands are now forming alliances to reach the target audience together instead of competing with each other. Leading brands partner together to work with influencers for collective audience engagements.
8. Influencing by De-influencing
The viral de-influencing trend encourages influencers not to promote a product. But marketers have turned it into a positive marketing tactic to build customer trust.
9. Connect With a Cause in Your Influencer Marketing Strategy
Consumers today have become conscious about what they buy. They support brands tied with a cause in their campaigns. Brands like Patagonia, Allbords, TOMS, and more have garnered positive connections by leveraging sustainability influencers.
10. Revamp and Refresh Your Past Influencer Campaigns
With fierce competition out there, it is easy for marketers to go out of ideas. This is when old ad campaigns come to the rescue. Revisiting old ad campaigns is an emerging tactic brands can use to generate a buzz around holidays or gaming events.
Learn about all of these trends and more best practices that have yielded results for well-known brands and cut through the competition to let your brand shine. Squigs did it by investing in editor/journalist seeding to talk about their product, Levi Strauss & Co. followed conscious consumerism, and Heinz made a mark by tapping into the influential voice of video game streamers.
You'll also explore how Burger King, Fenty Beauty, Paris Hilton, HBO, and other renowned names in the market connected with their target audience by joining forces with social media influencers.
With thorough research, we have also listed the latest social media updates rolled out in the first quarter of the year by Twitter, YouTube, TikTok, Instagram, and Facebook. All this, coupled with insightful data about top brands that participated in influencer marketing and influencers with maximum engagement and follower growth, make the report a must-read!
Dive in and find valuable suggestions to help take your influencer marketing campaigns to the next level in Q2, 2023.
A special thank you to Alex Roa, Alysson Acosta, Vinnie Potestivo, Kyle Bauske, and Neve Fear-Smith, for lending their time and knowledge about the industry for bringing out this report.
Learn more about affable.ai influencer marketing platform.