Influencer Marketing Guide for D2C eCommerce Startups
Newsflash: The influencer marketing industry is on its way to becoming a $13.8 billion industry in 2021, but you probably already knew that given its skyrocketing popularity! With influencers becoming such an essential part of marketing, brands are gearing up to spend around $15 billion on influencer marketing by 2022.
But if you thought that only traditional large brands could afford to play this game, you're wrong. Many new-age D2C brands and startups find influencer marketing to be one of the best ways to not only launch their brand, product, or service but also as the most effective marketing strategy. The main reason for this is because influencer marketing gives D2C startups easy access to their target audience while driving brand awareness and sales. In fact, influencer marketing is the answer to several pain points and challenges that D2C startups face.
With businesses earning $5.20 for every dollar spent, it is no surprise why more and more startups are turning to influencer marketing to take their brand to the next level.
- Increasing brand awareness
- Boosting sales
- Creating legitimate content across social media
- Gaining a dedicated audience
- Driving engagement
- Improving ROI
Influencers are typically categorized according to the number of followers they have.
Looking into the above steps can be overwhelming for D2C businesses, and reaching out to influencers manually can be even more time-consuming. If you do find the right influencers, it is very important to recognize the genuineness of the influencers as many of them can have fake followers, and as a new business, it is crucial that you get this spot on. Managing the relationship with all influencers and accurately measuring the influencer marketing campaign's ROI can be grueling.
Enter Affable.ai – an automated influencer marketing platform that helps you find relevant influencers, reach out to them quickly, manage campaigns, and measure the effectiveness of your campaigns. Affable.ai's end-to-end influencer marketing tool can help you streamline all the processes in one place, right from the pre-campaign phase to measuring the ROI of the influencer campaigns. It is the ultimate solution that addresses the challenges that new D2C businesses face. So, request a demo and see how Affable.ai is perfect for your D2C brand.