You cannot escape social media takeovers because they are all over social media!
This fun influencer marketing strategy is increasingly becoming more and more popular amongst brands. Whether it is a well-reputed brand creating hype for its new launches, or a newly launched brand trying to raise awareness of its existence, a takeover is a creative way to add fun and spice up your social media content while keeping your community engaged!
A social media takeover is exactly what it sounds like. It is when an individual takes over your brand's social media profile for a predetermined period of time. It is when you work with an influencer in your field or niche and allow them access to your brand's social media accounts. Basically - you hand over the posting rights to an influencer and allow them to post what, when, and how they want for a short period – could be for a few hours, a day, and so on.
Such takeovers are most popular on Instagram and Snapchat. However, you can hold them on other social media platforms as well.
Read to know more on how to choose the best social media platform for your campaign.
Besides being super interesting, social media takeovers have several benefits. Here are the three main advantages of conducting social media takeovers:
Social media takeovers are not complicated. Follow these simple steps and ensure that you are on the right track!
Let's take a look at a couple of examples of social media takeovers that have worked well.
Wooly's is a small music venture in the small city of Des Moines, Iowa that has hosted some pretty big names in the music industry like Boombox, Rebelution. In 2015, they had about 7,535 Instagram followers. But today, they have reached 15.9k followers.
A part of their success is heavy pre and post-event promotions by performing bands on Wooly's account. They let these bands control their Instagram account and let them showcase the fun things they do behind the scenes and where people can meet them.
Wooly's granted its Instagram account access to the performing bands like the American musical band The Maytags. In 2015, they reached Iowa for a concert at Wooly's and announced taking charge of the Instagram account by posting the band logo. They sold their merchandise through Wooly's account. Their Instagram takeover gave a first-person view of the main concert, along with relevant details and Wooly's hashtags in each post.
The consistent brand name mentioned by Maytag in every post was essential to serve Wooly's business aim of creating brand awareness. It got people excited about the concert and helped Wooly's and The Maytags reach new audiences. This is definiutley a good social media takeover example that other brands can learn from.
The Calgary Stampede is the biggest annual city-wide party held in Calgary, Alberta, Canada. This ten-day festival attracts over one million people every year and features one of the world's largest parades, rodeos, stage shows, concerts, and much more.
In 2016, they announced a contest on their social media - Twitter, Facebook, and Instagram, where they invited people to snap pictures related to this big event with the hashtag #InstaStampede. Among all the talent, the nine best photographers would each be given a chance to take over Calgary Stampede's Instagram account for an entire day during the annual 10-day event. Each winner got tickets to Stampede's main events, $100 in food and drink vouchers, a gift card, and $50 in Stampede bucks.
Running this promotional takeover campaign proved to be a massive success for building a brand for The Calgary Stampede event. This yearly event is a massive hit among the locals every year. Through this social media takeover, the Stampede visitors could document their experiences freely and, in return, build up anticipation before the big event by keeping Stampede on top of everyone's mind.
Bringing new perspectives to your social media accounts is always refreshing and beneficial for your growth. Hosting a social media takeover should be fun for your audience, the influencer, and your brand and can bring in some rewards if done right!
Planning is key, and execution is even more critical, and that's where automation can be a game-changer. See how Affable.ai can be the game-changer for your brand by getting in touch with us for a free trial!
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