Luxury brands have gravitated more towards influencer marketing in recent years. As consumers shift from traditional media to social media platforms, luxury is no longer about mystery and secrecy, but more about authenticity, quality, and personality. Working with luxury influencers is one of the best ways to reach out and engage with luxury consumers as they update the latest high-end fashion and beauty trends on their Instagram feed.
However, luxury brands have to pay more attention and select the right type of influencers when it comes to high-end fashion and beauty products. Relationship building with the right influencers can generate large amounts of engagement and buzz, but working with the wrong influencers may risk diluting the brand image. To reach a niche audience like luxury consumers, luxury brands are using influencer analytics platforms like Affable to analyse the audience demographics and find suitable influencers.
Looking to find the right luxury influencer for your influencer marketing campaign? Read on to find out who are the top trending luxury influencers in Southeast Asia!
Netflix’s reality TV show, Bling Empire, has been topping the charts in Asia since its release as audiences are fascinated by the lives of wealthy Asian influencers in Los Angeles. Luxury influencers with high-end fashion and beauty products on their Instagram feeds are also capturing consumers’ attention on social media.
One noteworthy Singaporean influencer is He Ying Ying (@hereisyingying) - a Mediacorp celebrity with a great taste in fashion! According to our influencer analytics platform, Ying Ying’s audience consists of mainly millennials in Singapore and she has a high engagement rate of 5.08%, making her the top luxury influencer in Singapore.
She carries various luxury bags in her Instagram photos, including brands like @longchamp, @redvalentino, @coach and @mcmworldwide. Her most recent collaboration showcases a simple and chic Longchamp bag and her two cute kitties which received over 5k likes in just 3 days!
As for Malaysia, the top luxury influencer goes to none other than May Ho (@mayho10) who has 394k followers on Instagram. May is also a popular YouTube influencer with her own YouTube channel which currently has 41.2k subscribers. She frequently updates her channel with exciting unboxing videos of various luxury bags, so luxury brands looking to partner with her can potentially use engaging videos to appeal to consumers. With a fun and authentic personality, luxury brands that work with May can definitely make luxury products relevant and exciting to consumers too!
Bosck (@bosck) is our top Thai luxury influencer with around 85% of his audience concentrated in Thailand and a high engagement rate of 2.62%. With a rapid increase in followers since August 2020, luxury brands should definitely keep a lookout for this rising star!
Loved for his model-like figure and handsome outfits, audiences follow him on his other social media channels including TikTok, YouTube and Twitter. Multi-channel content creators like him are able to reach wider audiences and generate greater brand recall for influencer marketing campaigns. Check out his stunning collaboration with @coach below which generated over 5k likes!
Next up, we have our top Luxury influencer in Indonesia! As a luxury travel influencer, Hendrick Hartono (@hendrickhartono) has been to 77 countries, and is a self-proclaimed luxury resorter.
His feed is filled with captivating images of his travel journeys all around the world, transporting his audiences to exciting travel destinations. Followers are also given a peek into his stays at some of the most luxurious resorts in the world.
However, with the travel restrictions due to COVID-19, many travel influencers have been impacted and are adapting their strategy. Keeping his Instagram feed active, Hendrick’s has been going for staycations within Indonesia at resorts including Four Seasons Resort Bali at Jimbaran Bay and Candi Beach Resort & Spa. By encouraging audiences to tag someone else, Hendrick has also maintained engagement with his followers on social media.
If you’re interested, you can also hop over to our COVID-19 related blogs to learn more about how influencer marketing changes after COVID-19 and how brands should adapt their strategies!
If you’re looking for a luxury influencer in Vietnam, why not consider working with Bell (@krisbellnguyen)? With 73% of non-branded content, she is known for being an authentic inspiration for many followers. Her luxury lifestyle is also captured in aesthetic photos on her Instagram feed, earning her a high engagement rate of 3.19%. In fact, her recent collaboration with @empireluxury.vn had more than 2k likes!
There are many influencers in the Philippines but only a few can compare to Ashley Colet (@itsashleycolet_) in terms of style. With a high engagement rate of 3.67% compared to similar influencers with only 2.59%, Ashley is among the top luxury influencers in the Philippines. Furthermore, her background as a freelance model guarantees that audiences will be wowed by her beautiful photos. According to our influencer marketing platform, her minimalistic yet edgy feed also resonates with her audience which is made up of female millennials. For luxury brands looking to increase their relevance to millennials, Ashley is a great influencer to keep in mind.
Can’t wait to find out more top performing luxury influencers to work with for an effective influencer marketing campaign? Contact us for a free demo to learn more about our influencer data analytics platform and discover authentic influencers for your brand!
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