affable.ai’s Co-Founder and CEO, Nisarg Shah, was recently featured in a Campaign Asia article to throw the spotlight on PetFluencer (or Pet Influencers).
In the piece, Nikita Mishra, Associate Editor, Campaign Asia-Pacific [Haymarket Media Ltd], writes at length about how pet influencers no longer just feature in pet-related brand campaigns anymore. The industry is seeing considerable growth in luxury and other non-pet-related brands collaborating with the furry friends of social media.
Here’s an excerpt from the article Furry and fabulous: Why brands shouldn't overlook pet influencers published on September 14, 2022, where Nisarg Shah said:
The pet influencer (or petfluencer as most call it now) industry has seen massive growth in the past few years! What’s more interesting is the rise in beauty, automobile, fitness, and lifestyle brands associating with petfluencers for campaigns. Eg. one of the famous Petfluencer accounts in Singapore @lomodoggies (Sasha & Piper) has worked with brands like Dyson, Hush Puppies, Hansgrohe & Tiong Bahru Bakery.
Just the top 10 influencers across 10 Asian countries on Instagram, give brands a reach of 308Mn followers. There's nothing more paw(thumb)-stopping than cute furry friends to drive engagement. We are seeing petfluencers typically charge more than US$15 (~SGD 20) for every 1000 followers. And rightly so, with engagement rates as much as 10% to 40% per post, brands are able to reach new audiences in a creative way.
The article also features (from the affable.ai platform) some top pet influencers and collaborators, brands can work with.
Read the full story from Campaign Asia here
You may also be interested in reading, Leveraging Pet Influencers To Reach New Customers
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